D2C Lead

• Strategize develop and execute a comprehensive D2C plan that encompasses all stages of the customer lifecycle from discovery and purchase to fulfillment and retention.
• Oversee and optimize performance marketing efforts across all digital platforms including but not limited to SEO SEM social media (Meta Instagram etc.) and email marketing ensuring high ROI on marketing spend.
• Manage the ecommerce platform ensuring seamless integration of frontend and backend operations including product listings customer service tools payment processing and inventory management systems.
• Utilize analytics and customer feedback to continuously refine the D2C strategy improving customer experience increasing conversion rates and enhancing operational efficiency.
• Lead and mentor a multidisciplinary team fostering a culture of innovation accountability and continuous improvement.
• Collaborate with product development supply chain and IT teams to ensure product offerings inventory levels and technology infrastructure align with D2C objectives and customer expectations.
• Prepare and manage the D2C budget forecasting sales targets and reporting on performance metrics to stakeholders and senior management.

• Bachelor s degree in Business Marketing or a related field. An MBA or equivalent is preferred.
• Minimum of 5 years experience in a leadership role within the D2C space with a comprehensive understanding of digital marketing ecommerce and backend operations.
• Demonstrable success in scaling D2C operations with a portfolio of strategies that have driven growth customer satisfaction and operational efficiency.
• Expertise in digital marketing tools and platforms analytics software and ecommerce technologies.
• Strong analytical skills with an ability to translate data into actionable insights.
• Exceptional leadership qualities with experience in managing crossfunctional teams and fostering a collaborative work environment.
• Excellent communication and interpersonal skills capable of engaging with stakeholders at all levels.

• A competitive salary with performancebased bonuses.
• The opportunity to be at the helm of an innovative D2C strategy within a leading company in its field.
• A dynamic fastpaced work environment with a culture of innovation and growth.
• Comprehensive benefits package including health dental and vision insurance retirement savings plan and generous vacation policy.

strategic planning,digital marketing,team management,leadership,data analysis,budget management,market analysis,supply chain management,communication skills,problem solving,instagram,search engine marketing (sem),search engine optimization (seo),e-commerce,interpersonal skills