Digital Marketing Head

1. Develop and execute comprehensive digital marketing strategies to increase brand awareness drive website traffic and generate leads.
2. Lead and mentor a team of digital marketing specialists providing guidance feedback and support to ensure the successful implementation of digital marketing initiatives.
3. Utilize datadriven insights to optimize digital marketing campaigns identify areas for improvement and drive continuous growth.
4. Manage and optimize digital marketing channels including but not limited to SEO SEM social media email marketing content marketing and digital advertising.
5. Collaborate with internal teams including product marketing sales and creative to align digital marketing efforts with overall business objectives.
6. Stay abreast of industry trends emerging technologies and best practices in digital marketing and implement innovative strategies to maintain a competitive edge.
7. Monitor and analyze key performance metrics to track the effectiveness of digital marketing campaigns and initiatives and provide regular reports to senior management.
8. Manage digital marketing budgets allocate resources effectively and ensure maximum ROI on digital marketing spend.
9. Oversee website optimization and user experience (UX) enhancements to improve conversion rates and drive online sales.
10. Stay informed about changes in digital marketing regulations and compliance requirements ensuring all digital marketing activities adhere to legal and ethical standards.

1. Bachelors degree in marketing digital marketing business administration or related field. Advanced degree preferred.
2. Proven track record of success in digital marketing with at least X years of experience in a similar role preferably in industry/niche.
3. Strong leadership skills with experience managing and mentoring a team of digital marketing professionals.
4. Deep understanding of digital marketing channels tools and techniques including SEO SEM social media email marketing content marketing and digital advertising.
5. Proficiency in digital marketing analytics and tracking tools such as Google Analytics Adobe Analytics or similar platforms.
6. Excellent communication skills with the ability to effectively collaborate with crossfunctional teams and present ideas and results to senior management.
7. Strategic thinker with a creative mindset and the ability to develop innovative digital marketing strategies to achieve business objectives.
8. Strong analytical skills and a datadriven approach to decisionmaking with the ability to interpret and leverage data to optimize campaign performance and ROI.
9. Demonstrated ability to multitask prioritize projects and meet deadlines in a fastpaced environment.
10. Experience in specific tools or platforms relevant to your industry/niche is a plus.

digital marketing experience,roi optimization,market research,budget analysis,global cross-functional team leadership,performance metrics,trend analysis,brand development,conversion rate optimization