Vice President of Growth Stockholm

We are looking for an experienced ambitious and friendly individual to help us in scaling and strengthening our position in the Marketing Intelligence space in preparation for an initial public offering. Funnel a SaaS platform helps marketing teams take greater control and gain clarity amidst the often chaotic reality of an everincreasing volume of data scattered across a multitude of platforms. We are a rapidly growing 330personstrong scaleup with offices in Stockholm (HQ) Boston Dublin and Sydney.


The Role

As Funnels Vice President of Growth youll be focused on driving revenue growth and efficiency improvements across our three GoToMarket motions: Salesled Partnerled and Productled.

Our growth is primarily driven by our inbound model where Growth together with Revenue Development teams generate pipeline for our sales teams by driving relevant prospects to our website and converting that traffic into highquality leads.

Youll also help accelerate the growth of our Partnerled motion by sourcing new agency partners to our Solution Partner program. Finally youll head our Productled growth motion and lead the crossfunctional team developing our freemium offering with a focus on acquiring activating and converting free users to paying customers.

Funnels marketing organization consists of four parts: Product & Partner Marketing Content & Brand Revenue Development and Growth (this is you). As the Vice President of Growth youll be leading and developing the following teams: Performance marketing Lifecycle marketing Web and a crossfunctional Productled Growth team.

As a member of both Marketing and Revenue leadership teams youll have the opportunity to shape the future of Funnels GoToMarket strategy. Your leadership will extend beyond strategy development to cultivate a culture of creativity and excellence developing and building highperforming teams. Youll be reporting directly to our cofounder and CCO Per Made.

You will

• Build lead support and develop teams of highperforming individuals spanning web lifecycle performance and product growth

• Continue developing our customer acquisition strategy with the focus of driving efficient growth across our three GoToMarket channels (measuring and coowning acquisition metrics like new subscriptions created SQLs/PQLs pipeline generated; efficiency metrics like cost per SQL/PQL and CAC; product growth and activation metrics like weekly new & active subscriptions CR% to Setup Aha and Habit; and ultimately revenue metrics like net new MRR)

• Closely collaborate with Marketing Revenue and Product development leadership to create a fantastic user experience throughout the entire customer journey

• Cultivate a culture of rapid datadriven experimentation across all channels underpinned by clear testing methodologies and KPIs

This is you

We want you to enjoy your work and believe that the following skills will allow you to succeed in the role:

• Ambitious with a strong internal locus of control

• Experience in recruiting leading and developing highly autonomous teams of ambitious marketing professionals you know what good looks like

• An indepth understanding and preferably handson experience in advanced performance marketing and measurement

• This isnt your first B2B SaaS company and hence youre fluent in SaaS metrics definitions and strategies

• Experience in leading and scaling a crossfunctional productled growth team consisting of marketers product managers developers and designers

• Great communication skills enabling you to clearly and effectively collaborate with key stakeholders

• Data literate naturally leaning on data to support your decision making and turning data into actionable insights

• Curious and proactively looking for ways to enhance the status quo
  
  
  Take a look at our Funnel benefits!
  
  Hiring manager:Juuso Lyytikk

Note: Industry research shows that women and those in traditionally underrepresented groups generally dont apply to jobs unless they check all the boxes for the role. If you feel you have what it takes for this role but dont check 100% of the boxesthats okaywe encourage you to apply anyway and highlight what you can bring to the table.