Performance Marketing Lead mfd

About the Job

We are looking for a motivated Performance Marketing Lead to join our ventures performance marketing team and develop its strategies.

In your daytoday work youll focus on ensuring strategic decisions and choices and managing smoothly the performance marketeers.

Join our portfolio company: A German EdTech company focused on enabling students to access a wide range of digital learning materials and communicate via its platform. The fastgrowing startup is active in several European countries serving millions of students.

In this role youll:

• Manage Performance Marketing initiatives in key markets
• Craft a Performance Marketing strategy for strong returns
• Innovate creatively in line with Gen Z Trends
• Maximise spending effectiveness to achieve business targets
• Maintain precise data tracking and attribution
• Supervise two Performance Marketing managers

Your Profile

• 4 years experience in performance marketing specialising in Google Ads with exposure to TikTok and Snapchat Ads
• Prior team management experience in consumerfocused industries with expertise targeting Gen Z demographics and a background in mathematics or analytics
• Proficient in tracking and attribution collaborating with Mobile Measurement Partners e.g. Adjust
• Skilled in managing diverse markets and channels simultaneously
• Detailoriented and highly analytical proficient in SQL and Excel with a strong grasp of business needs and KPIs
• Great communication skills in English German is a plus

Please note that we are looking for support in the Berlin office of our portfolio company. Eligibility to work within the EU is required as well.

Benefits and Perks

• Make a true impact in the Edtech Industry
• Possibility for working completely remotely to balance your work and private life
• Transparent culture and flat hierarchy where every person is highly valued
• Thrive from an amazing team with dynamic young and motivated professionals
• Opportunity to grow with the team and the company
• Have a crucial impact on the accessibility of education for all
• Being part of an instant network within the Project A family

Apply below and become a part of our success story!

Our Commitment to Diversity and Inclusion

Project A is committed to diverse and equal opportunities hiring for all applicants candidates and employees alike. We value humans with all our glorious multifaceted backgrounds perspectives and experiences and look forward to your application.