Paid Media Executive

Job Title: Paid Media Specialist

Overview:

We seek a highly skilled and motivated Paid Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning implementing and optimizing our paid media campaigns across various platforms. The Paid Media Specialist will play a crucial role in driving brand awareness customer acquisition and revenue growth through effective digital advertising strategies.

Responsibilities:

• Campaign Strategy and Planning:
• Develop comprehensive paid media strategies aligned with overall marketing objectives.
• Conduct thorough market research to identify target audiences and industry trends.
• Collaborate with crossfunctional teams to align paid media strategies with overall marketing initiatives.
• Campaign Execution:
• Create and launch targeted paid media campaigns across platforms such as Google Ads Facebook Ads LinkedIn Ads and other relevant channels.
• Develop compelling ad creatives and copy to maximize engagement and conversion rates.
• Implement A/B testing strategies to optimize campaign performance and ROI.
• Monitor campaign budgets and adjust bids to achieve costeffective results.
• Data Analysis and Reporting:
• Utilize analytics tools to track and analyze key performance indicators (KPIs).
• Generate regular reports on campaign performance providing insights and recommendations for improvement.
• Use datadriven insights to refine targeting and messaging strategies.
• Budget Management:
• Manage and allocate advertising budgets effectively to achieve campaign objectives.
• Monitor spending patterns and adjust budgets based on performance and goals.
• Stay Updated on Industry Trends:
• Keep abreast of industry trends emerging technologies and platform updates to ensure campaigns are cuttingedge and effective.
• Collaboration and Communication:
• Work closely with other marketing team members including content creators designers and social media managers.
• Communicate regularly with internal stakeholders to align paid media efforts with broader marketing initiatives.

Qualifications:

• Bachelors degree in Marketing Advertising or a related field.
• Proven experience of atleast 6 months as a Paid Media Specialist.
• Indepth knowledge of digital advertising platforms (Google Ads Facebook Ads LinkedIn Ads etc.).
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines in a fastpaced environment.
• Certification in relevant digital marketing platforms is a plus.