Product Branding Specialist

As a Product Branding Specialist, you will be responsible for transforming design solutions into tangible assets that align with brand strategies and business objectives. Product Branding Specialist will be responsible for making informed decisions, overseeing assigned projects and providing guidance to junior designers. Attention to detail is a crucial factor in managing all stages of design development and production from inception to completion. Product Branding Specialist will be responsible for creating visually captivating design creatives and product designs across different design platforms. This will involve utilising software tools and hand-rendering to develop products that embody the corporate identity and brand image of Qatar Airways. Other key responsibilities are: • Take brief from Senior Branding Specialist with establishing a vision for the product or design in various field of design; Branding development, onboard and lounges soft product development, print and packaging collaterals, industrial and environmental design, creating a visual representation of ideas and concepts representing Qatar Airways’ brand value. • Maintain awareness of current brand design and trends, influences in the market as well as understanding competitor airlines proposition to benchmark. • Develop concepts, graphics and layouts for product illustration, company logos and websites, ensuring that the Brand and design fundamentals are preserved, along with being creative. • Develop bespoke product designs such as chinaware, glassware, linen, blankets and all other deemed as soft products for onboard and lounges • Work with Equipment Development team to prepare and execute tenders for products being developed into actual tangible product line required • Under the guidance of the Line Managers, prepare prototypes using specialist computer software’s and CAD: “computer-aided design” technology to illustrate concept by designing rough layout of art and copy regarding arrangement, size, typography size and style, and related aesthetic concepts for multiple design requirements such as soft product range, packaging, to print collaterals Qatar Airways and subsidiaries on special requests. • Collaborate with relevant stakeholders on design projects and requirements to enable a blend of design ideas that seamlessly flow with the concepts of the lounge / aircraft interiors and inflight, being true to the Qatar Airways’ brand in terms of colours style and projection.