Lead CRM fmx

Berlin Brands Group (BBG) has been designing producing and selling products in the areas of kitchen appliances garden & living sports and consumer electronics since 2005 and is now one of Europes largest digital companies including over 800 employees around the globe. We love brands and products!

The CRM Lead manages the CRM team and ensures the data collection on consumer insights concerning CRM programs is done following best practices for the business.

What you will do:

• Drive datadriven decisionmaking formulate CRM strategies and develop the CRM roadmap
• Collaborate with crossfunctional teams including ProTech and the vendor for seamless CRM program support
• Lead a small CRM team and the formulation of CRM strategies as well as programs/campaigns and ensure that they stay aligned with the businesss overall objectives
• Manage CRM budget allocations and develop review and implement the annual CRM roadmap with revenue projections
• Monitor and evaluate CRM campaigns measure ROI and conduct consumer experience research consumer segmentation and consumer roadmap analyses for continuous improvement
• Identify emerging opportunities for competitive advantage in consumer acquisition and retention strategies in our markets

What we are looking for:

• Several years of CRM lead experience focusing on CRM strategies and implementation
• Proficiency in CRM tools (Emarsys Bloomreach Braze etc.) and analytical systems
• Extensive background in direct and digital marketing within a similar industry (ideally ECommerce/ B2C)
• Strong expertise in customer acquisition reengagement and retention strategies
• Effective communication skills and a clear understanding of CRM campaign lifecycles
• Interest and ability to derive insights from data analyses for ongoing process improvement
• Basic knowledge of databases and associated reporting tools
• Fluency in English German is a plus

What we offer:

• Flexible and hybrid working model with up to 2 home office days per week
• Dog friendly and modern office in the heart of Berlin (Spittelmarkt)
• Ability to work up to 28 days per year from abroad
• Public transport ticket grant 30% discount on our products and 40% employers contribution to the company pension plan
• Active promotion of your development e.g. through continuous performance feedback language courses further training and mental health coaching by the Frstenberg Institute
• Daily fresh fruits and vegetables as well as drinks and various health offers e.g. physiotherapy yoga and back training courses
• Support by a team of highly skilled and dedicated colleagues who celebrate successes together at numerous company events

Who we are:

BBG creates builds and scales consumer brands globally. Within the last 17 years we have created and built own ecommerce brands including our largest and bestknown brands Klarstein auna and blumfeldt. Our passion for good products is reflected by over 5000 items we bring to our customers in 27 countries via the D2C (DirecttoConsumer) model. Our headquarter is in Berlin however our employees work in a total of 6 locations around the globe in Europa USA and Asia.

We plan to grow even further and reinvest in worldclass logistics and fulfilment innovative digital marketing ecommerce marketplace development and other sales channels. To fuel this growth we are looking for talented and highly motivated colleagues like you to join us in shaping the DNA of BBG.

JOIN THE GANG!

Become a member of one of Europes leading ecommerce companies and fill out the online application below. Laura (Lead Talent Acquisition) is looking forward to your application!

Berlin Brands Group

Wallstr. 16

10179 Berlin