Product Insights BI Analyst

As a Product Insights & BI Analyst, you will be responsible for conducting quantitative and qualitative analysis to ensure management is provided with the timely data to support decision making. Maintain Product Development & Design data warehouse. Utilize BI tools to conduct market research, benchmarks and provide reports. Other key responsibilities are: • Work with assigned business areas to understand their business process and data points, in order to effectively translate their data into relevant PDD data resources. • Constantly communicate with all relevant teams to understand and assess their requirements, and provide reports to support the requirements. • Conduct quantitative and qualitative analysis of consumer behavior to understand behavior, market trends, new/existing needs, segment profitability, area of improvement and growth opportunity. • Conduct product market research to drive sustainability initiatives. • Prepare presentations to support department projects. • Assess performance of all activities in the customer journey, evaluate against the target and relevant KPIs, highlight key findings/observation to line manager for full evaluation and provide recommendations for business / product improvement.