MD Finance is an international FinTech company with financial projects in various markets and market segments.
Our main business streams include Online lending KYC LaaS (lending as a service software) products and AdTech activities. Our internal MD Finance talent team has launched and managed all these verticals.
We are looking for a Product Marketing Managerto grow our conversions and marketing metrics in terms of products.
Responsibilities:
- Develop and optimize web and app funnels for constant conversion rate improvement
- Maintain and improve A/B testing processes conducting hypotheses and growth tactics
- Conduct market research competitor analysis and segmentation to identify product differentiation opportunities
- Manage backlog plan and prioritize
- Collaborate crossfunctionally with Product Marketing and Development teams on the launch of new funnels and enhancements to existing ones
Expected results:
- Analyze existing marketing funnels and identify development zones for the acquisition purpose
- Increase conversion rate on at least one of the funnels
- Develop and implement hypothesis prioritization and A/B testing processes
- Collaborate effectively with crossfunctional teams to enhance the conversion rate (CR) of landing pages and funnels
Professional qualifications:
- Proven experience as a Product Marketing Manager and close collaborations with marketing teams
- Proficiency with analytical and marketing automation tools
- Analytical mindset with the ability to interpret data and make datadriven decisions
- Project management organization planning and prioritization skills
- Understanding and a proven track record of improving product metrics