Product Marketing Manager for MD Finance

MD Finance is an international FinTech company with financial projects in various markets and market segments.

Our main business streams include Online lending KYC LaaS (lending as a service software) products and AdTech activities. Our internal MD Finance talent team has launched and managed all these verticals.

We are looking for a Product Marketing Managerto grow our conversions and marketing metrics in terms of products.

Responsibilities:

• Develop and optimize web and app funnels for constant conversion rate improvement
• Maintain and improve A/B testing processes conducting hypotheses and growth tactics
• Conduct market research competitor analysis and segmentation to identify product differentiation opportunities
• Manage backlog plan and prioritize
• Collaborate crossfunctionally with Product Marketing and Development teams on the launch of new funnels and enhancements to existing ones

Expected results:

1. Analyze existing marketing funnels and identify development zones for the acquisition purpose
2. Increase conversion rate on at least one of the funnels
3. Develop and implement hypothesis prioritization and A/B testing processes
4. Collaborate effectively with crossfunctional teams to enhance the conversion rate (CR) of landing pages and funnels

Professional qualifications:

• Proven experience as a Product Marketing Manager and close collaborations with marketing teams
• Proficiency with analytical and marketing automation tools
• Analytical mindset with the ability to interpret data and make datadriven decisions
• Project management organization planning and prioritization skills
• Understanding and a proven track record of improving product metrics