Digital Marketing Manager - Decogal Co

• Business topics at the heart of todays news Our core business (internally & externally with suppliers) & our Evolving channels (Ecommerce platforms) competition and customers reality makes working in a consumer goods business dynamic every single day!
• Recognized Financial leadership Our leadership team are part of every multifunctional team and are ... the key actors in business development improvement of our P&L and decisionmaking.
• Responsibilities as of Day 1 You will have total ownership of your projects & department from the beginning and will work on very concrete milestones. Whether its external & internal negotiations and plans to improve results & productivity you will feel your impact.
• Continuous mentorship We work with passionate people and like to give both formal training as well as daytoday coaching. Your interactions with stake holders will be important here.
• Dynamic and respectful work environment Our employees are at the core of everything we do. We value every individual and encourage initiatives promoting agility and work/life balance.

Job Summary:

Digital Marketing Manager is responsible for planning implementing managing and monitoring companys Digital assets Website/App/Social Media channels strategy & budget in order to increase brand awareness improve Marketing efforts and increase sales.

Roles & Responsibilities:

• Create develop implement and manage our Website/App/social media strategy.
• Define most important Digital/social media KPIs.
• Manage and oversee Digital/social media content.
• Manage & execute the annual marketing strategy AOP and budget process consulting to ensure channel optimization for direct revenue resource allocation risk identification and new business opportunities.
• Measure the success of every social media campaign based on a scorecard.
• Stay up to date with latest social media best practices and technologies.
• Work with copywriters and designers to ensure content is up to standards leading to conversions.
• Collaborate with Marketing Sales and Product Development Agency/teams.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Hire and train others in the team.
• Adhere to corporate rules and regulations.
• Present to Senior Management.
• Creating and developing traditional organic and paid marketing campaigns.
• Generating and presenting ideas and strategies.
• Running promotional activities
• Conducting research and analyzing data to identify and define audiences.
• Writing and proofreading diverse marketing materials (leaflet press releases website material advertising material etc.).
• Producing creative content including infographics videos and blog posts.
• Organizing and attending events such as conferences seminars receptions and exhibitions.
• Maintaining relationships with media vendors suppliers & publishers to ensure collaboration in promotional activities.
• Maintaining website and web analytics contents & creating online activities.
• Maintaining and updating customer databases
• Monitor SEO and web traffic metrics.
• Suggest and implement new features to develop brand awareness like promotions and competitions.
• Managing our online communities to ensure respectful and appropriate engagement.
• Managing customer service provided via social media & phone by engaging with the executive secretary.
• Aligning employees companywide on content creation & ads.
• Oversee daytoday management of campaigns and ensure brand consistency.
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others.
• Evaluate market trends and develop strong understanding of the local web scene.
• Develop and optimize companys Website/mobile application content and localize new mobile applications.
• Ensure a smooth and friendly user experience and responsible for sales targets of the products through ecommerce better UI/UX
• Establish sales/marketing objectives by creating a sales plan and quota for districts and prepare actions plans for effective sales leads and prospects.
• Develop and manage social media strategy for online networks and develop customer care systems to measure effectiveness customer satisfaction and corrective actions.
• Full P&L management & accountability for the Marketing business unit.

Qualifications & Requirements:

• You are a Graduate from a Business School (Marketing/Digital profile).
• Solid Experience in Marketing/Digital Strategy Consulting preferably in the same industry of home furniture & dcor FMCG/ Retail industry.
• 5 years plus in Ecommerce field
• An excellent marketer communicator with good interpersonal and organizational skills you are a teambuilder and you are keen to develop and strengthen within his/her own team.
• You have highly developed management skills and a strong people orientation. A selfstarter you possess the ability to work both independently and as part of a team often to tight deadlines.
• A high level of proficiency in spoken and written English & Arabic is essential for this role.
• You are computer literate and experienced in integrated computer systems and have a working knowledge of software skills (Word Excel PowerPoint SAP Oracle other ERP systems).