Individual Giving Manager

Role Purpose

Working with the Senior Individual Giving Manager you will help to oversee and deliver the Individual Giving strategy. You will lead on the development and management of Individual Giving activity including cash appeals supporter newsletters raffles paid social media telemarketing in memory giving and gifts in Wills to help reach the Individual Giving team s income target. This role involves line management of two Individual Giving Officers.

Key Responsibilities

1. With support from the Senior Individual Giving Manager devise and deliver the Individual Giving strategy in line with charity s overarching objectives.
   
2. Alongside the Senior Individual Giving Manager to be responsible for developing and implementing the Individual Giving income and expenditure budget monitoring income preparing forecasts and accounting for variations in income.
   
3. To help support develop and deliver an annual programme of multichannel campaigns using direct mail PSMS digital marketing and telemarketing to retain and develop donors ensuring all campaigns fall within Children with Cancer UK s brand guidelines.
   
4. To manage supporter journeys in collaboration with other teams to maximise lifetime value and retention.
   
5. To excel in crossteam campaign management and to be accountable for operating against agreed schedules and processes liaising with internal and external stakeholders to ensure activity works and fits within all organisational communication plans.
   
6. To line manage two direct reports; to set and review objectives conduct regular onetoones and facilitate development of identified training needs.
   
7. To stay wellinformed of and responsive to the challenges presented by the external environment the evolving fundraising landscape and relevant gaming and legacy legislation. This includes actively identifying and advising on trends and potential areas for income growth to expand the Individual Giving programme and develop the Individual Giving strategy.
   
8. Adopting a test and learn approach develop new fundraising ideas to ensure a strong Individual Giving portfolio and avoid overreliance on any one income source. This includes maximising on a range of datacapture and fundraising opportunities to grow our donor base.