PPC and Campaign Management Executive

• Devise and execute advanced PPC strategies on LinkedIn Facebook and Google Ads
• Implement account structures including campaigns ad groups and keyword segmentation for optimal performance
• Perform indepth keyword research competitive analysis and audience targeting to maximize ROI
• Create and manage largescale campaigns with a focus on ROI scalability and efficiency.
• Continuously monitor analyze and optimize campaigns to meet or exceed KPIs such as ROAS and conversion rates
• Implement advanced bidding strategies and budget management techniques to maximize profitability
• Execute sophisticated A/B testing and multivariate testing for ad creatives landing pages and audience segments
• Develop and execute comprehensive remarketing and retargeting strategies to enhance user engagement and conversions
• Stay abreast of the latest industry trends algorithm changes and best practices incorporating them into strategies
• Collaborate closely with the marketing and creative teams to ensure seamless integration of PPC campaigns within the overall marketing strategy
• Ensure strict compliance with advertising policies and regulations on all platforms

• 2 years of work experience in a similar role
• Bachelors degree in marketing business or a related field.
• Proven track record of managing ad campaigns on LinkedIn Facebook and Google Ads
• Certifications in Google Ads Facebook Blueprint and LinkedIn Advertising
• Knowledge of Amazon and Microsoft Advertising is an advantage
• Proficiency in using advanced advertising tools bid management platforms and analytics solutions
• Data analysis skills and experience working with marketing analytics tools including Google Analytics
• Knowledge of ad platform APIs and scripting languages for automation and reporting
• Strong understanding of landing page optimization techniques and conversion rate optimization (CRO)
• Strong communication and team collaboration skills
• Agency experience is an advantage

marketing analytics tools,amazon,keyword research,google ads,communication,managing ad campaigns,best practices,ad groups,google analytics,data analysis skills,landing page optimization techniques,results,advertising policies,keyword segmentation,a/b testing,advertising tools,facebook blueprint,bidding strategies,conversion rate optimization (cro),linkedin,campaigns,microsoft advertising,industry trends,scripting languages,competitive analysis,ad platform apis,bid management platforms,paid advertising,remarketing,budgets,conversion rates,ppc strategies,retargeting,linkedin advertising,compliance,marketing,multivariate testing,ppc,facebook,algorithm changes,agency experience,conversion rate optimization,strategic growth,creative teams,user engagement,campaign management,team collaboration,roas,google,budget management,audience targeting,analytics solutions