Senior Associate - B....
Senior Associate - Brand Communications
Posted on :
06-02-2024
Employer Active
1 Vacancy
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Job Description
About the Company:
Yubi formerly known as CredAvenue is redefining global debt markets by freeing the flow of finance between borrowers lenders and investors. We are the worlds possibility platform for the discovery investment fulfillment and collection of any debt solution. At Yubi opportunities are plenty and we equip you with tools to seize it.
In March 2022 we became Indias fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million.
In 2020 we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our twosided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy which means investors can lend invest and trade bonds all in one place. All of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance.
- Yubi Credit Market With the largest selection of lenders on one platform our credit marketplace helps enterprises partner with lenders of their choice for any and all capital requirements.
- Aspero Fixed income securities platform for wealth managers financial advisors and retail investors to channel client and own investments in fixed income
- Financial Services Platform Designed for financial institutions to manage colending partnerships & asset based securitization
- Spocto Debt recovery & risk mitigation platform
- Corpository Dedicated SaaS solutions platform powered by Decisiongrade data Analytics Pattern Identifications Early Warning Signals and Predictions to Lenders Investors and Business Enterprises
So far we have onboarded over 17000 enterprises 6200 investors & lenders and have facilitated debt volumes of over INR 140000 crore.
Backed by marquee investors like Insight Partners B Capital Group Dragoneer Sequoia Capital LightSpeed and Lightrock we are the onlyofitskind debt platform globally revolutionizing the segment.
At Yubi People are at the core of the business and our most valuable assets. Yubi is constantly growing with 1000 likeminded individuals today who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come join the club to be a part of our epic growth story
Snapshot of Job Description:Role Brand Communications Senior Associate
Brand Strategy: Develop a deep understanding of the companys business goals target audience and competitive landscape. Formulate and execute a comprehensive brand strategy aligned with the companys objectives.
Industry Knowledge: Stay updated on the latest trends regulations and developments in the financial services sector especially those related to debt markets in India.
Content Creation: Create compelling and engaging content (written and visual) that resonates with the target audience. This includes website content blog posts social media posts press releases video properties and other marketing collateral.
Market Research: Conduct market research to identify customer needs preferences and pain points. Use insights gained to refine the brand strategy and create targeted messaging.
Event Management: Plan and execute events webinars and conferences to increase brand visibility and engage with key stakeholders in the financial services industry.
Analytics and Measurement: Analyze Key Performance Indicators (KPIs) to assess the success of brand campaigns and make datadriven decisions to improve outcome
Stakeholder management: Collaborate with crossfunctional teams such as business sales and product development among others to ensure a consistent brand message and strategy across the organization.
Skills
Communication Skills: Strong written and verbal communication skills are essential for conveying the companys value proposition vision and mission clearly to both internal and external stakeholders.
Digital Marketing: Familiarity with digital marketing channels and tools is crucial. This includes social media marketing search engine optimization (SEO) email marketing and advertising.
Adaptability: The financial services industry is dynamic and the ability to adapt to changes in the market regulations or company priorities is crucial for success in this role.
Creative Thinking: Develop innovative and creative content and campaigns that differentiate the company in the market. Find creative solutions to communicate complex technological offerings to a diverse audience effectively.
Persona
3 years of experience in communications and/or marketing roles preferably in financial services
Proven ability to learn fast; comfort with evolving priorities and juggling multiple deliverables simultaneously.
Handson without external agencys support and can work independently without supervision.
Taskoriented and always strive for finishing the tasks by due date.
Exceptional English writing skills with an ability to distill complex topics and information into clear persuasive messaging.
A good understanding of platforms including LinkedIn Facebook Instagram & Google to drive content initiatives
A good sense of design to oversee the production of creative assets
Some exposure to media relations/PR is preferred
Persona 3+ years of experience in communications and/or marketing roles, preferably in financial services Proven ability to learn fast; comfort with evolving priorities and juggling multiple deliverables simultaneously. Hands-on without external agency's support and can work independently without supervision. Task-oriented and always strive for finishing the tasks by due date. Exceptional English writing skills with an ability to distill complex topics and information into clear, persuasive messaging. A good understanding of platforms including LinkedIn, Facebook, Instagram & Google to drive content initiatives A good sense of design to oversee the production of creative assets Some exposure to media relations/PR is preferred
Employment Type
Full Time
Company Industry
Key Skills
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