Marketo Marketing Specialist

We are seeking a dynamic Marketing professional with an active Marketo Certification to join our Software Development Consulting organization. As a key member of our Marketing team you will be responsible for designing and implementing effective email marketing campaigns for our large corporate clients. Your expertise in Marketos coding language will be crucial in creating visually appealing and engaging email templates that drive customer engagement and achieve campaign objectives.

Tasks

Responsibilities:

Develop and implement email marketing campaigns using Marketo targeting the clients main audience

• Design visually appealing and responsive email templates using Marketos coding language
• Collaborate with clients to understand their marketing goals and translate them into effective email campaigns
• Segment and manage email lists ensuring accurate targeting and personalized content delivery
• Conduct A/B testing and analyze campaign performance metrics to optimize email marketing strategies
• Stay updated with the latest email marketing trends and best practices and provide recommendations to improve campaign effectiveness

Requirements

Requirements

Active Marketo Certification and proven experience in using Marketo for email marketing campaigns

• Proficiency in Marketos coding language for designing email templates
• Strong understanding of email marketing best practices including targeting segmentation and personalization
• Excellent analytical skills with the ability to interpret campaign data and make datadriven decisions
• Experience working with large corporate clients and understanding their unique marketing needs

Benefits

We base our compensation on the following factors: location experience exposure & skills. Divelement offers a remotefirst work environment where autonomy and accountability go handinhand. In addition to our compensation and work environment we offer PTO Holidays and Medical benefits.