- Develop and execute comprehensive marketing strategies aligned with company goals.
- Conduct market research to identify trends opportunities and threats.
- Set clear objectives and key performance indicators (KPIs) for marketing initiatives.
- Support the development of the companys strategic plans by providing Marketing insights.
- Develop and maintain a strong and consistent brand identity.
- Ensure brand guidelines are adhered to across all marketing materials.
- Oversee digital marketing efforts including SEO SEM social media and online advertising.
- Stay current with digital marketing trends and implement innovative approaches.
- Implement strategies to enhance brand visibility and reputation.
- Conduct regular market analysis to identify new opportunities and potential challenges.
- Manage public relations efforts to enhance the companys public image. Handle media relations and crisis communication effectively.
- Prepare regular reports on marketing performance providing insights and recommendations.
- Utilize analytics tools to track key metrics and measure the success of marketing initiatives
- Develop and maintain relationships with financial institutions investors and other funding sources.
- Plan and execute multichannel marketing campaigns including digital social media email and traditional channels.
- Create compelling and engaging content to support marketing initiatives.
- Monitor and analyze campaign performance making datadriven adjustments as needed.
Requirements
- BSc Marketing Business administration or a related field Postgraduate qualification is an added advantage
- 5 10 years post qualification experience Min 5 years in a Marketing leadership role Requirements
- A strategic mindset capable of developing and implementing comprehensive marketing plans aligned with overall business goals.
- The ability to think creatively and develop innovative marketing campaigns to capture the attention of the target audience and differentiate the company from competitors.
- Being adaptable to changes in technology consumer behavior and industry trends
- Ability to Build and maintain relationships with industry contacts media and other stakeholders for opportunities like partnerships collaborations and media coverage.
- Familiarity with the Aviation oil and gas industry in which the company operates. Understanding industry trends consumer behavior and competition is essential for effective marketing strategies.
- Proficiency in digital marketing channels including social media content marketing SEO and online advertising.
- Skills in project management and the ability to manage the Marketing aspects of projects
BSc Marketing, Business administration, or a related field, Post-graduate qualification is an added advantage, 5 - 10 years post qualification experience, Min 5 years in a Marketing leadership role Requirements A strategic mindset, capable of developing and implementing comprehensive marketing plans aligned with overall business goals. The ability to think creatively and develop innovative marketing campaigns to capture the attention of the target audience and differentiate the company from competitors. Being adaptable to changes in technology, consumer behavior, and industry trends Ability to Build and maintain relationships with industry contacts, media, and other stakeholders for opportunities like partnerships, collaborations, and media coverage. Familiarity with the Aviation, oil, and gas industry in which the company operates. Understanding industry trends, consumer behavior, and competition is essential for effective marketing strategies. Proficiency in digital marketing channels, including social media, content marketing, SEO, and online advertising. Skills in project management and the ability to manage the Marketing aspects of projects