Digital Web Analyst

1. Set up the relevant tools to enable the council to comprehensively monitor activity across its digital estate

2. Review develop and be the organisational lead for the web analytics framework for monitoring and reporting data across the council s digital estate

3. Be the subject matter expert on web analytics for the Council working with services to use web analytics to make improvements to online platforms and user journeys

4. Build strategic relationships with stakeholders and effectively influence to deliver improved services and outcomes for residents

5. Manage project teams delegated budgets and external suppliers utilising them innovatively and creatively to benefit residents ensuring expenditure is contained within budget and risk and need are balanced to deliver the best outcomes for service users.

Job Summary

1. The postholder will report into the Head of Digital Data & Digital Democracy

2. The postholder will have responsibility for managing the organisation s Web analytics suite and monitoring framework

3. The postholder will be expected to lead all internal capability and external partnerships for the council to deliver effective improvements to its online platforms

4. The postholder will lead project teams delegated budgets and manage external supplier relationships in relation to web analytics projects utilising them innovatively and creatively to benefit residents

5. The role will oversee all aspects of web analytics across the newham.gov.uk website MyNewham portal Newham cocreate platform and other websites managed by the council.

6. The post holder may be required to work some evenings weekends and occasional public holidays in order to meet service requirements and to ensure appropriate representation of the Council with residents the Mayor and elected Members and external bodies.

Key Tasks and Accountabilities:

Key tasks and accountabilities are intended to be a guide to the range and level of work expected of the post holder. This is not an exhaustive list of all tasks that may fall to the post holder and employees will be expected to carry out such other reasonable duties which may be required from time to time.

To undertake all responsibilities listed below:

1. Develop an analyticsreporting framework across Newham s web estate using Google Analytics Site Improve and any other required analytics and tag management tools.

2. Review current use of analytics within Newham.

3. Manage and monitor web analytics to inform improvements required to key Council websites including the Newham.gov.uk website and MyNewham portal amongst others.

4. Support the Digital Team to create compelling narratives based on the data collected and provide actionable insights to support the Digital Team and wider business stakeholders in making informed decisions.

5. Work closely with web developers data engineers and IT to ensure seamless tracking implementation data collection and multichannel data integration.

6. Manage research and lead on leveraging data analytics and business intelligence to shape council service delivery and key performance indicators.

7. Be the subject matter expert and lead for the Council that provides effective insights to understand the resident journeys and optimize the Councils websites.

8. Lead on effective and persuasive presentations (verbal and written) and reports for key stakeholders across the Council that clearly communicate data and analytics stories .

9. Work with User Experience to identify areas to test based on hypotheses and report back on insights gathered through testing.

Requirements

• An understanding of Local Government an advantage.
  
• Awareness of information governance issues and legislation
  
• An understanding of the political context and environment
  
• Candidates should have previously worked in a web analytics role
  
• Knowledge of specialist web analytics tools for example Google Analytics Google Tag Manager Site Improve or others
  
• Knowledge of online user journey analysis
  
• Knowledge of CRM and CMS systems and how web analytics are configured across these platforms
  
• Knowledge of search engine optimisation
  
• Knowledge of tracking calls to action across websites
  
• Knowledge of data visualisation tools to communicate the story informed by analytics
  

• Candidates should have relevant educational background/training or industry experience in a data/web analytics related field
  

• Experience leading on web analytics in a business or local government environment
  
• Experience in actionable analytics with the ability to derive and present insights from data
  
• Experience in setting up web analytics reporting frameworks
  
• Proven experience of translating business requirements into metrics and insights
  
• Proficient in HTML CSS and other common web program languages
  

• Ability to turn data into insight and turn insight into understandable stories and actions to improve user experience across websites
  
• Be able to analyse and understand multiple data pieces/sources including web analytics search data social media CRM qualitative data financial data etc. in context to generate questions explanations and insights for action by the Council services
  
• Ability to problem solve and multitask
  
• Analytical ability associated with management data the understanding and interpretation of which is key to delivery of programme and project outcomes and outputs
  
• An ability to work with support and enthuse other people
  
• Ability to articulate ideas well in written and oral communications
  
• Ability to effectively manage conflicting priorities and to remain calm under pressure
  
• Ability to inform changes to website content and information architecture according to insights gathered from analytics
  

• Commitment to improving and evolving outcomes for the Council s online services
  
• Maintains a high standard of ethics and professional conduct
  

Benefits

We value the wellbeing of our staff and support them with the following employee benefits:

• Electric Vehicle Fleet Car Scheme A cost effective way to lease a brand new car via salary sacrifice
  
• Healthcare Plan Claim money back towards everyday health treatments such as optician appointments and glasses dental treatments physiotherapy podiatry and much more (up to the annual limits)
  
• Salary Finance Scheme Loans for employees
  
• Annual free eye test
  
• Car user mileage allowance
  
• Local Government Pension Scheme
  
• Relocation package up to 7000 (specific criteria applies)
  
• Cycle allowance
  
• Virtual excercise classes
  
• Subsidised leisure pass
  
• Mobile phone (if essential for your role)
  
• Laptop
  
• Occupational health service
  
• Flexible working policy/Hybrid Working (subject to availability)
  
• Generous annual leave starting at 24 days and rising to 32 days. This excludes the 3 days over the Christmas period.
  • After 5 Years of continuous Local Government Service 29 days
    
  • After 5 Years of continuous service with Newham 30 days
    
  • After 7 Years of continuous service with Newham 31 days
    
  • After 10 Years of continuous service with Newham 32 days
    
• *For staff up to grade PO7
  
• Plus 8 UK Public Holidays and 3 days additional leave over the Christmas period
  
• Family friendly leave policy