Manager - HNW Banking

Job Role

The Affluent Segment and Deposits Manager is responsible for

developing and managing the CVP, branding and communication for Affluent Banking segment

developing and executing strategy in the context of who, where and when to build the liability side of a sustainable balance sheet

Strategy

In-country deployment of global Affluent Banking value proposition and its enablers ensuring CVP is operationalized.

Initiate and collaborate with channels, product and function teams centrally to develop and improve our product, proposition and service offerings to meet the needs of Affluent Banking client relationships.

Assist in setting and executing the overall Affluent Banking segment strategy.

Position our Affluent brand and services in a compelling manner to our clients, staff, and other stakeholders.

Manage and maintain the development of strong and differentiated product proposition and brand identity of all new and existing Deposits products (i.e.CASA, TD, Debit cards / 3rd Party Payment).

Achieve Deposit Revenue / Balance budget for CPBB-Individuals.

Understand ALCO dynamics and execute ALCO decision as well as propose for funding support.

Business

Activating sources of leads to achieve business targets for Affluent client growth (MGM, digital, marketing campaigns, ecosystem, EB, alliances).

Define and manage client retention strategies including reactive retention and proactive retention programs.

Drive cross selling and upstreaming by tailoring solutions to deepen client relationships.

Collaborate with the product value streams to develop product bundles, pricing and promotions to improve cross product holding ratio and portfolio growth.

Manage in country processes and programs for up-sell, cross-segment client migration, ensuring client experience is maximized.

Leverage on client research and competitor benchmarking on client service and client loyalty / advocacy metrics including NPS scores and drives initiatives to improve them.

Manage cross-border referrals program and processes.

Monitor and manage the Deposits portfolio from pricing, client engagement and x-sell perspective.

Manage the deposit marketing campaigns and related new products / services to maintain the competitiveness of the Bank's business and growth in deposit balance and revenue.

Development and management of product propositions, positioning and targeting for building balances, acquiring main bank relationships and deepening relationships in banking portfolio.