CRM Executive

Castore exists for one single reason to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

The founders vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world with no stone left unturned in its search for innovation and performance enhancement.

The sportswear market has been dominated by a small clique of massmarket brands and the vision is for Castore to be a premium alternative to these the natural brand of choice for discerning athletes who demand the very best.

The Role

You will be responsible for developing our customer communications and retention strategy including further delivery of email and mobile marketing plans reporting on KPIs and building long term profitable workflows.

Utilising an iconic mainline product range in addition to partnerships with some of the biggest teams in football cricket rugby and motorsport were on a mission to produce a consistent marketleading customer experience for our customers. This exciting new role is for a CRM Executive for the Castore brand.

Reporting into the Senior CRM Manager you will work with internal functions (eCommerce Social Retail Finance) outside agencies and partners across the business. These disciplines will work holistically to create and produce personalised content that engages and builds relationships with our customers ultimately helping our to build our customer base and business.

Roles & Responsibilities

Working closely with stakeholders within the business to ensure campaigns are delivered in line with the marketing plans

Run the daytoday management of email delivery and develop a programme of communications that deepens engagement with our international customers.

Build test and schedule email communications for our international sites.

Develop Castores CRM function design marketing strategies to retain reward and reactivate customers at different stages of the customer lifecycle.

Ownership of customer data responsible for data hygiene standardisation validation and deduping activities including GDPR requests.

Partner with Trade teams to build a comprehensive view of our online customers you will develop the CRM database (Klayvio) and improve visibility of customer behaviour and targeting opportunities.

Champion for data capture throughout retail and online ensuring that best practices are met within relevant teams.

Monitor and report on the performance of new initiatives monthly KPIs and A/B testing to optimise communication & campaign performance.

Work to develop scalable acquisition programs and partnerships with a view to database growth.

In a fastpaced retail environment you will need to be flexible and adapt the strategic plan throughout the year in response to new opportunities and challenges.

Skills & Qualities

Experience in online CRM Marketing within fashion and/or retail experience is desirable but not essential

Proven track record of working in a fast paced commercial trading environment.

An understanding of the current data protection and privacy legislation

Excellent in email marketing and ESP tools (Klayvio knowledge is a big bonus)

Good knowledge of web analytics (Google Analytics)

A selfstarter able to manage several projects and work under pressure

What We Offer

• Competitive salary
• Discretionary bonus scheme
• 25 days annual leave (plus bank holidays)
• Modern city centre offices in Manchester
• An opportunity to work with global sporting partners
• Office breakout space with pool tables dart board and TVs
• A chance to build a career with a fast paced high growth brand
• Employee assistance programme
• Generous staff discount