Brand Manager

Do you believe in good korma Do samosas give you all the fillings If you take brand storytelling product development and good food seriously but not yourself (and you enjoy a good pun) then we might have a job for you.

Deep Indian Kitchen

Deep Indian Kitchen’s parent company Deep Foods was founded by the Amin family matriarch Bhagwati Amin and is now owned and operated by three generations of the Amin family. In late 2019 Deep Foods launched the Deep Indian Kitchen brand which includes a line of frozen foods and four NYC / NJbased Fast Casual Restaurants to elevate and expand access to Indian food in mainstream America. It has become one of the fastestgrowing frozen food brands in the U.S. and the #1 Indian brand on social media with its delicious authentic alwaysmadefromscratch frozen meals and appetizers.

Deep Foods is the leader in Indian cuisine in North America with operations in the US Canada India and Australia and makes frozen meals breads and appetizers as well as snacks beverages dairy and pantry essentials. Our brands include Bansi® Babu’s® Bhagwati’s® Deep Deep Indian Kitchen® Healthy Tiffin® Hot Mix® Mirch Masala® Reena’s® and Udupi.® Since 1977 we have had one simple purpose: to share all of India through madefromscratch authentically crafted food and drinks. As a familyownedandoperated company it’s our mission that our food not only taste good but also do good. That’s why every purchase of our products benefits the Deepkiran Foundation which helps provide access to education for underprivileged children in rural India. You can find our more than 800 products in thousands of grocery stores throughout the ethnic natural conventional and ecommerce channels.

What You Will Do

We are seeking a Brand Manager to support brand development for Deep Indian Kitchen working crossfunctionally across all teams to ensure success. You will partner with the Deep Indian Kitchen Marketing Team to bring marketing objectives to fruition via activations strong content robust shopper marketing plans and support of a cohesive digital ecosystem across digital / media Retail Media Networks (RMNs) Social and PR.

You will thoroughly understand Deep Indian Kitchen brand equity and voice. Manage activation plans and initiatives that strengthen our positioning are memorable and breakthrough with consumers. You will translate brand strategy and mission into compelling and emotionally fulfilling narratives that help consumers Experience India through Deep Indian Kitchen’s amazing authentic food.

Who You Are

You are all about understanding consumer path to purchase and brand love. You enjoy developing customized shopper marketing programs product innovation mechanics and impactful creative design. You have a passion for supporting the brand to ensure all of our consumer touchpoints yield a consistent exciting brand experience. Working crossfunctionally is fulfilling as you get to partner with a wide variety of internal and external partners to hone overall brand mechanics and bring it to life. Reporting to the VP of Marketing the ideal candidate will be creatively inspired analytically driven and support a test and learn approach.

Benefits

Competitive salary unlimited PTO 401K match

Deep Foods Inc. is an equal opportunity employer and offers a competitive compensation and benefits package.