Trade Marketing Manager

Castore exists for one single reason to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

The founders vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world with no stone left unturned in its search for innovation and performance enhancement.

The sportswear market has been dominated by a small clique of massmarket brands and the vision is for Castore to be a premium alternative to these the natural brand of choice for discerning athletes who demand the very best.

The Role

As a passionate trade marketer you experience lies in retail marketing bringing to life brand and product campaigns at stores in meaningful ways.

In the role of Trade Marketing Manager you will work closely with the Senior Marketing Manager Account Managers and wider marketing function to strategically plan the longterm deliverables in line with projected sales growth for the next 13 years.

Roles & Responsibilities

Coordinate all retail marketing campaigns for Castore stores; window schemes and opening events

Liaise with the retail team to deliver seasonal product campaigns in stores with impact

Create coordinate and activate marketing plan to achieve ideal sell through rate in own retail and wholesale accounts

Brief and manage internal and external creative and design teams to deliver campaign marketing communication branded space kit and POS materials take the lead on writing full briefs for new product campaigns .

Analytical focus measure ROI and report back findings

Present marketing plans and regular brand updates to retail marketing teams & commercial teams aligned to the overall marketing strategy

Negotiating and planning wholesale marketing activities ensuring the consumer is at the heart of everything we do

Build relationships with key account marketing teams

Budget management and the ability to track annual spend and scrutinise campaign costs

Maintain annual tracker of all activity showing performance vs budget

Meet and deliver training requirements of the accounts ensuring retail colleagues are motivated and wellinformed on the brand and its products

Conduct regular audits of the channel category and competitor activity to advise future planning

Run the activation calendars ensuring plans are delivered to meet the needs of the retailers and consumers

Streamline processes and operations as needed to improve any inefficiencies; make recommendations as needed

Working closely with the account team to create and present account specific preline and sellin presentations present professionally at key account meetings

Skills & Qualities

Skills and Experience:

Marketing experience with a wellrounded approach to multiple disciplines (Brand Retail Product Digital Marketing)

Management experience

Relevant experience in a marketing role working with & developing consumer brands on a global/regional/international level

Good understanding of consumer behaviour and the ability to deliver campaigns from awareness through to conversion

Process driven with a clear understanding of working across multiple stakeholders wholesalers seasons products categories agencies and departments

Comprehensive experience pitching converting and managing brand marketing partnerships

Excellent presentation skills & powerpoint / keynote capabilities

Personal Qualities:

Pioneering and bold able to find new ways of doing things challenge the status quo take an entrepreneurial approach (measured risk high reward)

Drive and enthusiasm whilst constantly trying to raise the level of success

Ability to develop innovative ideas refine and operationalise

Professional and pragmatic team player

Ability to manage own time and prioritise effectively whilst working at pace

Able to work to tight deadlines under pressure

Takes responsibility/accountability

Understands the sports industry

A people person who builds relationships easily

Unphased by a challenge

Willing to travel frequently across UK & Europe

What We Offer

Competitive salary

Bonus scheme

25 days annual leave (plus bank holidays)

Modern city centre offices in Manchester

An opportunity to work with global sporting partners

Office breakout space with pool tables dart board and TVs

A chance to build a career with a fast paced high growth brand

Employee assistance programme

Generous staff discount