Marketing Analyst - Paid Social MFD

The Growth marketing team owns fullfunnel marketing for Wayfair EU and is looking for a marketing analyst who will take responsibility for driving the execution of our Paid Social and App Marketing programs in Europe. We drive the ultimate growth and revenue strategy for the business by partnering with Data Science Martech Product and other internal and external teams to build innovative platforms and systems to provide our customers with a smarter unforgettable personalized and worldclass experience.

What you will do

• Be responsible for a portfolio of Paid Social and App paid marketing campaigns that span across the funnel from branding to retargeting;
• You will be managing a multi million dollar monthly advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive longterm profit
• Operate our world class tools to further build out campaigns adjust performance on platforms such as Meta Pinterest TikTok and improve our own site
• Leverage technology to enhance business goals; identify areas for improvement and drive implementation
• Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative landing experiences and gamechanging program initiatives.
• Collaborate with Martech Data Science Engineering Storefront and Business Intelligence to architect uniquely innovative and valueadditive products that enhance business value and customer delight (e.g. internal ad serving platforms new webpages measurement stack).
• Work closely to manage relationships with various external advertising agencies/platform partners to effectively execute on our overarching marketing goals for the channel.
• You will leverage deep analytics to root out trends and develop datadriven solutions to complex business problems.
• Analyze and monitor campaign performance identify trends and make optimizations to drive ROI; react to deviations from plans quickly and strategically.

What You Need

• Bachelor degree (or higher) in a quantitative field of study: math sciences economics or business
• Prior experience in digital marketing management consulting startup/tech finance and/or strategy with an analytical emphasis is highly valued.
• Experience with performance marketing and/or programmatic display/video platforms (Meta Ads Manager Pinterest Ads TikTok Ads Manager Google Ads DV360 TradeDesk AdForm etc.) is a big plus.
• Strong business acumen hunger for driving results and improvementdriven mindset you quickly grasp KPIs and metrics and constantly look for opportunities to improve performance
• Strong quantitative analytics skills with a technical inclination. Able to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred
• A total ownership mindset ability to thrive in a highly ambiguous and fastpaced environment with a dynamic bias for action and a get stuff done attitude.
• Excellent critical thinking and stakeholder management skills ability to break down and communicate complex ideas and influence senior leaders and crossfunctional partners.
• Excellent written and oral communication skills in English (German is plus)

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals including individuals with disabilities. As part of this commitment Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process please let us know by completing our .

Need Assistance

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About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.

No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.

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