Ad Operations Executive

• Manage, execute, and optimize diverse media campaigns across platforms, including on-site, off-site, and EDMs, while utilizing various media products such as display, native, sponsored, and email.
• Manage the entire advertising lifecycle, ensuring alignment with clients' KPIs.
• Monitor key performance indicators like CTRs, CVRs, and leads to gauge campaign effectiveness.
• Collaborate with the commercial team to guide bookings throughout the campaign cycle.
• Efficiently manage campaign budgets to ensure optimal performance and resource allocation.
• Utilize data to measure campaign impact, make data-driven decisions, and identify areas for improvement.
• Stay updated with digital marketing trends, technologies, and best practices. Collaborate with design teams to develop engaging copy and visuals.