Chief Content and Influence Strategist

Responsibilities:

1Content Strategy:

Develop and execute a comprehensive content strategy aligned with the brands vision and business objectives.

Create engaging and compelling content across various channels including website social media and email marketing.

2.Influencer Collaboration:

Identify and build relationships with influencers and brand ambassadors aligned with Shelly Jewels brand values.

Collaborate on influencer marketing campaigns to increase brand visibility and engagement.

3.Brand Storytelling:

Craft and communicate a cohesive brand story through various content formats.

Ensure consistency in messaging and brand voice across all content platforms.

4.Social Media Management:

Oversee the management of social media platforms ensuring the delivery of highquality and relevant content.

Leverage social media to enhance brand presence and engage with the target audience.

5.Collaboration with Creative Teams:

Work closely with creative teams to ensure alignment between content creation and brand aesthetics.

Provide guidance on visuals videos and other multimedia elements to enhance content effectiveness.

6.Analytics and Optimization:

Utilize analytics tools to measure the performance of content and influencer marketing initiatives.

Optimize strategies based on data insights to improve engagement and conversion rates.

7.Team Leadership:

Lead and mentor a team of content creators and influencer relationship managers.

Foster a collaborative and innovative environment to drive creativity and excellence

8.Financial Management:

Oversee the financial health of the company including budgeting forecasting and financial planning.

Ensure the efficient use of resources and implement measures to optimize financial performance.

9.Product Development and Merchandising:

Work closely with the product development team to curate a compelling and diverse jewelry collection.

Stay informed about industry trends and customer preferences to guide product development and merchandising strategies.

10.Stakeholder Relations:

Build and maintain positive relationships with key stakeholders including investors suppliers and partners.

Represent the company in public forums industry events and media interactions

11.Market Positioning and Branding:

Develop and implement strategies to enhance the companys market positioning and brand image.

Drive brand awareness and customer loyalty through effective marketing and branding initiatives.

12.Ecommerce Operations:

Oversee the endtoend operations of the ecommerce platform ensuring a seamless and customercentric online shopping experience.

Collaborate with crossfunctional teams to enhance the efficiency of supply chain logistics and customer service processes.

13.Digital Marketing:

Implement and manage digital marketing campaigns across various channels including SEO SEM social media and email marketing.

Work closely with the marketing team to create engaging content that resonates with our target audience.

Qualifications:

• Bachelors degree in Marketing Communications or a related field. Masters degree is a plus.
• Proven experience (minimum 7 years) in content marketing and influencer management preferably in the ecommerce or luxury goods industry.
• Strong understanding of social media trends content creation and influencer marketing strategies.
• Excellent communication and collaboration skills with the ability to lead and inspire a creative team.
• Analytical mindset with the ability to derive insights from data to inform content and influencer strategies.