Fractional CMO

This is a remote position.

• Develop and implement comprehensive marketing strategies to create awareness of the company s business activities.
  
• Supervise the department and provide guidance and feedback to other marketing professionals.
  
• Produce ideas for promotional events or activities and organize them efficiently.
  
• Plan and execute campaigns for brand promotion launching of new product lines etc.
  
• Monitor progress and submit performance reports.
  
• Responsible for producing valuable content for the company s online presence editorial design and organizing the company s publications.
  
• Conduct general market research to keep abreast of trends and competitor s marketing movements.
  
• Control budgets and allocate resources amongst projects.
  
• Become the organization s agent towards external parties such as media stakeholders and potential clients and build strategic partnerships.
  
• Establish and monitor Key Performance Indicators (KPIs) for marketing efforts ensuring alignment with the organizations strategic objectives. This includes digital marketing metrics brand awareness lead generation customer engagement and ROI on marketing campaigns.
  
• Utilize KPIs to inform and adjust marketing strategies ensuring a focus on datadriven decisionmaking. Regularly analyze marketing data to understand the effectiveness of different channels and campaigns.
  
• Provide regular reports to the General Manager and other stakeholders on the performance of marketing initiatives against set KPIs. Use these insights to optimize ongoing and future marketing strategies.
  
• Ensure that the marketing team is aligned with these KPIs and understands their role in achieving these metrics. Foster a culture of accountability and continuous improvement within the marketing department.
  
• Lead the development and execution of branding strategies to enhance brand presence and market penetration.
  
• Overseeing brand messaging and brand consistency across all marketing channels to aligns with the brand s voice and values.
  
• Conduct thorough market research to understand the competitive landscape and consumer trends. Utilize these insights to develop and implement effective brand strategies that drive growth and customer engagement.
  
• Foster brand advocacy internally and externally. Monitor brand reputation and implement strategies for reputation management including addressing customer feedback and public relations.
  

• Dependability
  
• Team Work
  
• Communication
  
• Initiative
  
• Results Orientation
  

CORE COMPETENCIES FOR ALL ORGANIZATION:

Initiative: Identifying what needs to be done and doing it before being asked or before the situation requires it.

• Does more than what is normally required in a situation.
  

• Seeks out others involved in a situation to learn their perspectives.
  

• Takes independent action to change the direction of events.
  

• Approaches challenging tasks with a cando attitude.
  

Flexibility: Openness to different and new ways of doing things; willingness to modify one s preferred way of doing things.

• Is able to see the merits of perspectives other than his/her own.
  

• Demonstrates openness to new organizational structures procedures and technology.
  

• Switches to a different strategy when an initially selected one is unsuccessful.
  

• Demonstrates willingness to modify a strongly held position in the face of contrary evidence.
  

Personal Credibility: Demonstrated concern that one be perceived as responsible reliable and trustworthy.

• Does what he/she commits to doing.
  

• Respects the confidentiality of information or concerns shared by others.
  

• Is honest and forthright with people.
  

• Carries his/her fair share of the workload.
  

• Takes responsibility for own mistakes; does not blame others.
  

• Conveys a command of the relevant facts and information
  

• Presents self crisply and impressively.
  

COMPETENCIES FOR FRACTIONAL CMO

Attention to Communication: The ability to ensure that information is passed on to others who should be kept informed.

• Ensures that others involved in a project or effort are kept informed about developments and plans.
  

• Ensures that important information from his/her management is shared with his/her employees and others as appropriate.
  

• Shares ideas and information with others who might find them useful.
  

• Uses multiple channels or means to communicate important messages (e.g. memos newsletters meetings electronic mail).
  

• Keeps his/her manager informed about progress and problems; avoids surprises.
  

• Ensures that regular consistent communication takes place.
  

• Speaks clearly and can be easily understood.
  

• Tailors the content of speech to the level and experience of the audience.
  

• Uses appropriate grammar and choice of words in oral speech.
  

• Organizes ideas clearly in oral speech.
  

• Expresses ideas concisely in oral speech.
  

• Maintains eye contact when speaking with others.
  

• Summarizes or paraphrases his/her understanding of what others have said to verify understanding and prevent miscommunication.
  

• Expresses ideas clearly and concisely in writing.
  

• Organizes written ideas clearly and signals the organization to the reader (e.g. through an introductory paragraph or through use of headings).
  

• Tailors written communications to effectively reach an audience.
  

• Uses graphics and other aids to clarify complex or technical information.
  

• Spells correctly.
  

• Writes using concrete specific language.
  

• Uses punctuation correctly.
  

• Writes grammatically.
  

• Uses an appropriate business writing style.
  

Results Orientation: The ability to focus on the desired result of one s own or one s unit s work setting challenging goals focusing effort on the goals and meeting or exceeding them.

• Develops challenging but achievable goals.
  

• Develops clear goals for meetings and projects.
  

• Maintains commitment to goals in the face of obstacles and frustrations.
  

• Finds or creates ways to measure performance against goals.
  

• Exerts unusual effort over time to achieve a goal.
  

• Has a strong sense of urgency about solving problems and getting work done.
  

• Achieves goals in a timely manner despite obstacles encountered by organization reprioritizing and replanning.
  

• Sets goals and objectives relevant to function and focuses on the customers needs
  

Empowering Others: The ability to convey confidence in employees ability to be successful especially at challenging new tasks; delegating significant responsibility and authority; allowing employees freedom to decide how they will accomplish their goals and resolve issues.

• Gives people latitude to make decisions in their own sphere of work.
  

• Is able to let others make decisions and take charge.
  

• Encourages individuals and groups to set their own goals consistent with business goals.
  

• Expresses confidence in the ability of others to be successful.
  

• Encourages groups to resolve problems on their own; avoids prescribing a solution.
  

Technical Expertise: The ability to demonstrate depth of knowledge and skill in a technical area.

• Effectively applies technical knowledge to solve a range of problems.
  

• Possesses an indepth knowledge and skill in a technical area.
  

• Develops technical solutions to new or highly complex problems that cannot be solved using existing methods or approaches.
  

• Is sought out as an expert to provide advice or solutions in his/her technical area.
  

• Keeps informed about cuttingedge technology in his/her technical area.
  

Entrepreneurial Orientation: The ability to look for and seize profitable business opportunities; willingness to take calculated risks to achieve business goals.

• Notices and seizes profitable business opportunities.
  

• Stays abreast of business industry and market information that may reveal business opportunities.
  

• Demonstrates willingness to take calculated risks to achieve business goals.
  

• Proposes innovative business deals to potential customers suppliers and business partners.
  

• Encourages and supports entrepreneurial behavior in others.
  

Requirements