Account Director Demand Services
Employer Active
Job Alert
You will be updated with latest job alerts via email
Job Alert
You will be updated with latest job alerts via email
Job Description
Publitek is an integrated technical and global B2B marketing agency for leading tech brands. Our unmatched technical expertise and global reach help innovative technology and engineering companies connect with audiences to change the world.
Publitek serves clients globally from its offices in Bath Luton and London in the United Kingdom Hamburg in Germany Portland Oregon in North America and Tokyo in Japan.
Role overview
We are looking for an Account Director of Demand Services to join our team on a maternity cover basis initially for up to 8 months with the potential for extension. You can work remotely or from one of our UK offices in London Luton or Bath or our Hamburg office in Germany with flexible working options. Reporting to a VP Client Service and Strategy you will lead the strategy and delivery of our paid media demand offering for some of the worlds most interesting technology brands.
You will have knowledge of integrated marketing approach that supports clients full marketing requirements from insights consultation services community marketing PR data content and creative with specific expertise on how paid media supports and can enhance other activities.
This processdriven role would suit you if you love to approach your work methodically adapt to changes and pivot whilst adhering to deadlines
As an Account Director at Publitek you will:
Help to define the future growth trajectory of this proposition building on what we already have today and supporting the teams learning and adoption of best practice approaches
Develop and maintain positive working relationships with our clients
Provide strategic counsel to clients and our teams
Lead on a variety of briefs/accounts ensuring that clients benefit from your expertise and guidance to build successful marketleading programmes. Brief all stakeholders on insights content data creative and audience requirements
Help build proposals for new business opportunities and work with teams across the agency to develop integrated campaigns
Draw upon deep expertise in building managing and optimising paid media campaigns to support the execution of complex programmes and ensure client objectives are met
Manage and motivate junior team members
Analyse results and data to help optimise activity to ensure all paid activity either maintains or beats industry benchmarks to protect our clients ROI
Forecast clients budgets effectively and update senior management on all changes
You will bring:
Extensive experience in B2B marketing with at least 2 years working in an Agency environment
Indepth knowledge of industrystandard website tracking tools attribution models and analytics platforms applying this understanding to make datadriven decisions
Proficient knowledge of paid media tactics and ability to apply to clients briefs to achieve successful results
Knowledge of the deep tech b2b industry and their audience and the ability to target effectively
Experience using internal finance systems PPC channels ad servers client reporting systems media booking systems
Recent handson experience working in DSPs to run Display Video and Native ads
A detailed knowledge of running B2B campaigns via Paid Social Platforms (Facebook/Instagram Twitter LinkedIn Ads Reddit Quora)
Experience with audience segment usage audience matching and 1st party data onboarding
Strong relationships with adtech providers including DSPs and audience owners
Recent experience with ABM platforms (6Sense Demandbase Terminus)
Experience with ad trafficking and an understanding of tagging and reporting methods including firstparty cookie usage
Awareness of the move towards cookieless identifiers and approaches and solutions to replace them
And in return Publitek offers:
Great compensation package plus companywide bonus scheme
Flexible working including hybrid/remote working
28 days holiday per year prorata plus 1 special occasion day for your birthday
Time off for Milestone Moments and summertime (finish at 3 pm during July/Aug/Sept on 3 separate days of your choice)
Company pension contribution matching up to 5%
Life Assurance
Medicash healthcare cash plan
Opportunities to contribute to probono activity and play an active role in the evolving culture of our business with our Justice Equity Diversity Inclusion Council Fun Committee and other employeeled programmes
Other perks such as retail & gym membership discounts electric vehicle and cycletowork scheme workplace nursery scheme and more!
We are committed to building a culture that recognises the value of diversity among our people and where everyone feels included irrespective of their differences including race religion creed colour sex age national origin disability genetic information veteran status marital status sexual orientation or any other status or condition protected by applicable law. This commitment extends to all aspects of employment including but not limited to; recruitment selection compensation benefits promotion training transfer and termination.
Employment Type
Full Time
