Senior Marketing Manager

Castore exists for one single reason to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

The founders vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world with no stone left unturned in its search for innovation and performance enhancement.

The sportswear market has been dominated by a small clique of massmarket brands and the vision is for Castore to be a premium alternative to these the natural brand of choice for discerning athletes who demand the very best.

The Role

Brand Equity Management with specific focus on supporting the Head of Marketing in planning developing and executing global marketing initiatives. Through planning & effective marketing and trade marketing activities contribute to profitable growth & delivery of financial targets for on and off line consumer and partner activity.

Work with the Sales product and marketing team to develop the Castore brand by building awareness advocacy and passion for the brand and products ensuring global brand positioning and equity is respected.

Responsibilities

Strategy & commercial

Driving Brand Equity ensuring all materials are produced and used according to Castores brand guidelines

Working with brand and studio team to develop product marketing strategy to build the Castore brand & product franchises and increase sales across all channels

Build the 360 degree launch and promotional calendar and campaigns on and off line manage resource and planning with the Project manager

Manage marketing budget tracker to deliver optimal return on investment both DTC and wholesale channels.

Keep up to date with product development to align marketing activity

Track and record results of all activities to optimise learnings and improve effectiveness of marketing investments feedback to the business following each campaign . Development of marketing dashboard to measure success and brand health.

Consumer marketing

Coordinate experiential events working collaboratively with colleagues media opportunities brand collaborations promotions and advertising

Manage all brand and campaign materials to support activities globally

Liasie with external marketing agencies to deliver campaigns and evaluate success

Continuously improve systems data accuracy reporting and information

Trade marketing

Plan coordinate and execute trade marketing programmes to engage partners with the support of the trade marketing manager

Support internal teams with effective sales presentations and supporting materials

Support relationships with key partners from a marketing perspective

Return on investment from marketing activities and initiatives (mix of qualitative and quantitative measures)

Management

Inspires challenges and stretches individual performances coaching all team members to reach their full potential

Provides clear direction and constructive feedback to direct reports giving open and honest feedback to all regarding their performance and behaviours

Conducts regular reviews with team creating focussed action plans to target improvement and encouraging others to deliver on all targets

Motivates coaches and encourages creativity giving every direct report the confidence to take part creating a positive atmosphere to work in

Delivers effective communication to all team members

Direct reports include : Project manager; trade marketing managers x 2 ; with potential for more reports as the team grows

KPIs

Commercial performance and brand awareness/desire within key partner retail environments

Commercial performance and brand awareness/desire through DTC channels

Skills & Qualities

Skills and Experience:

Minimum 5 years experience in trade marketing / brand marketing

Proven & successful track record in driving sales through marketing

Proven people management mentoring and coaching skills

Experience of developing & successfully implementing marketing strategies

Proven ability in delivering budgets & managing opportunities & risk

Ability to understand commercial priorities and respond accordingly

Educated to degree level or equivalent

Excellent oral and written communication skills

Computer literate and proficiency with MS applications especially PowerPoint Word Excel and Outlook.

Personal Qualities:

Passion energy and aspiration in line with Castore products brand values & people

A consummate marketing professional and commercially astute

Excellent selfawareness communication networking and interpersonal skills

Resourceful creative and entirely flexible; thrives on positive change

Confident and capable in leading a team with effective coaching and mentoring skills

A positive and proactive approach and the ability to build effective internal and external relationships.

Attention to detail and good organisational skills are essential.

Flexible and adaptable to commit fully to this role particularly in areas where there are multiple stakeholders.

Ability to work collaboratively and openly

A Better Never Stops Attitude

What We Offer

Competitive salary

Bonus scheme

25 days annual leave (plus bank holidays)

Modern city centre offices in Manchester

An opportunity to work with global sporting partners

Office breakout space with pool tables dart board and TVs

A chance to build a career with a fast paced high growth brand

Employee assistance programme

Generous staff discount