Employer Active
DIRECTOR OF PRODUCT MARKETING & INNOVATION
San Diego
A sampling of what youll be doing:
Who you are:
Strategic; youre a bigpicture person and naturally understand how to zoom inandout to understand how qualitative and quantitative consumer insights fit into broader business goals. You are insights driven forward thinking analytical minded product marketing leader with deep expertise in innovation that serves both DTC and retail consumer needs
Consumercentric; as the internal champion for the consumer you believe that good business is humancentric—you seek out the opportunity to connect directly with customers pull out key insights and build new products to drive consumer delight and solve for chronic underserved needs
Goaloriented; you are a resilient selfstarter with an entrepreneurial spirit who views challenges as exciting puzzles to be solved. You set plans and drive to achieve them through your daytoday execution. You are comfortable at managing the ambiguity inherent in innovation & design processes and love to bring new ideas to life
Innovation Thinker and Doer: You engage both sides of the brain to question observe ideate network and experiment. You love to be intheknow on what is happening across industries to identify trends and make associations with our category to create breakthrough ideas. You are able to translate big ideas into tangible solutions that enhance the strength of the brand while delivering on consumer needs.
Collaborative and communicative; you find it easy to work with many types of people and communicate with ease. Youre comfortable leading and following and believe collaboration is key to success. You are a great listener and are able to build relationships of trust. You have strong systems thinking abilities being able to understand how the different parts of the business relate to one another to meet the common goal.
Creative; you know the power of design thinking to generate new product ideas. You enjoy being in the creative zone and utilizing design thinking methodologies you pull out key consumer insights with ease and build breakthru products that meet unmet needs inspire consumer affinity and generate loyalty
Analytical; youre comfortable in a spreadsheetconsumer insights and IRI data. You enjoy diving deep to uncover a new insight but you dont get lost in the sauce—youre skilled at translating analytics into actionable & approachable insights. You have strong finance acumen to manage budgets and build profitable sizeable innovation.
A lifelong learner; you keep uptodate on consumer shopping and marketplace dynamics to improve your product innovation marketing craft. Youre a deft connector of people concepts ideas.
Required experience:
Nicetohave:
Compensation & Benefits
Additional Details
Full Time