Digital Marketing Manager - Empgowin

Job Brief

The Digital Marketing Specialist plans digital marketing campaigns across multiple channels creates and publishes written and visual content to support marketing initiatives optimizes marketing funnels to improve performance and communicates results to Management

Accountabilities

o Assist in the formulation of strategies to build a lasting digital connection with consumers

o Plan and monitor and manage the ongoing company presence on social media (Twitter Facebook Instagram Pinterest etc)

o Create Digital Marketing Material for all campaigns

o Launch optimized online adverts through Google Adwords Facebook etc to increase company brand awareness

o Generate leads by actively running a Marketing campaign

o Create online newsletters and promotional emails and organize their distribution through various channels such as Mailchimp or other email marketing platforms

o Develop and increase the companys online presence through highquality backlink generation press releases guest posting and other initiatives that elevate status and brand exposure online

o Provide creative ideas for content marketing and website updates

o Improve website performance CMS HTML CSS and SEO (keyword image optimization etc)

o Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics WebTrends etc)

o Source and develop content and manage the LMS Platform (LMS)

o Troubleshooting Errors

o Assisting the Learners

o Answering queries and concerns