Marketing Communications Officer

CredPal is a leading financial technology company that offers a comprehensive range of financial solutions including credit cards and investment opportunities to empower individuals. Our mission is to revolutionize access to credit and investment enabling individuals to take charge of their financial wellbeing.

Job Title: Marketing & Communications Officer

Job Type: Full Time/Hybrid

Level: Mid Level

Purpose Statement

We are seeking a dynamic and innovative Marketing & Communications Officer to join our team. In this role you will be at the forefront of shaping our brand narrative implementing creative marketing strategies and fostering effective communication channels. Your purpose is to elevate our brand presence engage our audience across diverse platforms and drive impactful marketing campaigns that align with our organizational goals. Join us in crafting compelling stories building meaningful connections and driving the success of our brand through strategic marketing and communication initiatives.

Responsibilities

• Brand Development: Contribute to the development and refinement of our brand identity ensuring consistency across all communication channels.
  

• Content Creation: Develop engaging and highquality content including written visual and multimedia materials for various marketing channels.
  

• Social Media Management: Manage and curate content for social media platforms fostering audience engagement and brand visibility.
  

• Public Relations: Cultivate relationships with media outlets influencers and stakeholders to enhance our brands public image.
  

• Campaign Coordination: Coordinate marketing campaigns from conceptualization to execution ensuring alignment with organizational objectives.
  

• Event Planning: Plan and execute events both physical and virtual to promote brand awareness and engagement.
  

• Market Research: Conduct market research to stay informed about industry trends competitor activities and audience preferences.
  

• Internal Communications: Facilitate effective internal communication strategies to ensure consistent messaging and alignment across teams.
  

• Analytics and Reporting: Utilize analytics tools to measure the performance of marketing efforts and generate reports for informed decisionmaking.
  

• Collaboration: Collaborate with crossfunctional teams including sales product and design to ensure integrated and effective marketing initiatives.
  

Requirements

• Bachelors degree in Marketing Communications or a related field.
  

• Minimum of 3 years of successful experience in marketing and communications.
  

• Proficiency in content creation including writing and multimedia production.
  

• Demonstrated expertise in managing and growing social media platforms.
  

• Experience in planning and executing both physical and virtual events.
  

• Ability to cultivate relationships with media influencers and stakeholders.
  

• Familiarity with market research methodologies and tools.
  

• Proficiency in using analytics tools to measure and report on marketing performance.
  

• Strong collaborative skills able to work effectively with crossfunctional teams.
  

• Creative mindset with the ability to contribute to unique marketing strategies.
  

• Excellent written and verbal communication skills.
  

Benefits

• Professional development opportunities.
  

• A collaborative and inclusive work culture that fosters growth and innovation.
  

• Opportunity to work with cuttingedge products and technologies.
  

• Supportive and approachable management team dedicated to your success.