Digital Marketing Specialist

Description

We are in search of a highly motivated and resultsoriented Digital Marketing Specialist to join our team in Indore The ideal candidate will take charge of devising executing and optimizing digital marketing campaigns This position will be instrumental in bolstering brand recognition fostering customer engagement and driving revenue growth through digital channels

About Recooty

Recooty is a dynamic USbased startup headquartered in Indore Central India Were revolutionizing recruiting and already trusted by users with our cuttingedge SaaS ATS platform Weve powered industry leaders like Avast Uber and the American Hospital in building stellar teams through our vast network of job boards
Were on a mission to help growing companies find and hiregreatpeople

Key Responsibilities

Campaign Strategy and Planning

• Formulate and execute comprehensive digital marketing strategies for Linkedin Twitter Instagram Facebook and Google Ads
• Define precise campaign objectives KPIs and budgets

Campaign Execution

• Craft and oversee advertising campaigns on Linkedin Instagram and Facebook covering ad creative targeting and budget allocation
• Manage Google Ads campaigns encompassing search display and video ads
• Continuously finetune campaigns for peak performance and ROI

Content Creation

• Collaborate with the content team to produce captivating and visually appealing ad creatives
• Ensure ad content is engaging and aligns with brand guidelines

Audience Targeting

• Identify and pinpoint specific audience segments on LinkedinInstagram and Facebook using audience insights and data analysis
• Leverage keyword research and audience targeting in Google Ads to maximize reach

Data Analysis and Reporting

• Monitor campaign performance metrics and deliver regular reports
• Utilize data insights to make informed decisions and refine campaign strategies

Budget Management

• Effectively manage digital marketing budgets ensuring optimal fund allocation
• Provide cost estimates and projections for campaigns

Qualifications

• Bachelors degree in Marketing Business or a related field
• Demonstrated expertise in managing Linkedin Instagram Facebook and Google Ads campaigns
• Proficiency in digital marketing tools and platforms including Linkedin Facebook Ads Manager Instagram Ads and Google Ads
• Strong analytical skills and the ability to interpret data for datadriven decisionmaking
• Excellent communication and teamwork skills
• Knowledge of the US market and audience preferences is a plus