B2B Sr Marketing Manager

Collinson Group is a global leader in driving loyalty and engagement for many of the world s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.

We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

Purpose of Role

With oversight of B2B marketing strategy and efforts for Latin America. The B2B Sr. Marketing Manager will develop and execute the marketing plan to drive Collinson awareness as well as enable the sales team to generate leads for current products and new value propositions. Reporting to the Regional Marketing VP in our Plano, TX office, this person will also work closely with the UK Marketing Team, Regional Business Development and Partnerships teams.

Key Responsibilities

• Manage an in-depth understanding of our B2B target segments; utilizing that understanding to craft messaging, call to action, and collateral to facilitate lead generation and awareness campaigns.
• Develop marketing communication and demand generation materials for multichannel distribution, including sales collateral, email, web, social, webinars, conference materials, sales decks, white papers, e-books.
• Lead and develop Account-based marketing programs to expand portfolio of products and services for new clients.
• Optimize B2B marketing campaigns, through tracking and analyzing performance, to reach key segments and nurture leads towards conversion.
• In coordination with global and regional partnerships team, develop and execute the marketing plan for Lounge partners, including communication materials, lounge of the year awards, partner satisfaction survey, and media amplification.
• Work with internal and external creative resources to create and execute multichannel marketing communications.
• Follow competition and market trends, with focus on the Mexico, Brazil, Colombia & Per , but also at a regional level to develop internal recommendations.
• Participate in pitching processes to reinforce value proposition and support the business development, including new product verticals.

Requirements

• Bachelor s degree in business, marketing, communications, or related field
• 8+ years experience in B2B marketing and Travel or Financial Services background preferred
• Salesforce, Pardot, CRM and account-based marketing (ABM) experience
• Creativity and passion, with a desire to innovate and transform marketing practices and strategy to drive business growth
• Experience and comfort working directly with customers
• Demonstrated ability to organize, prioritize and multitask under tight deadlines
• Understanding or experience of working in a business with multi-functional teams
• Strong writing skills and ability to produce high quality business recommendations
• Business experience in Latin America
• Fluent, bi-lingual (English and Spanish), Portuguese is a plus

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at

We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.