Marketing Manager

Job Summary The key objectives of this position are to drive integrated marketing campaigns from concept through to execution to meet pipeline targets for the EMEA Customer Base working closely with other members of the Marketing Corporate Sales Development Digital Sales and Sales teams in EMEA

Primary Responsibilities

• Execute EMEA programs at AtoZ including webinars events direct and online campaigns and digital campaigns designed to build the pipeline of opportunities that will complement local incountry programs
• Identify audience segmentation vehicle and media mix recommendation and timing
• Coordinate global campaign execution on all EMEA markets working with a crossfunctional corporate marketing team based in EMEA and North America
• Contribute to the execution of marketing plans to build pipeline for Customers across EMEA
• Analyze campaign performance and make recommendations for optimization and future enhancements
• Analyze the business impact of each program (responses MQL opportunities marketing mix) working closely with sales operations to ensure effective followup
• Work with appropriate teams (eg product marketing communication and customer marketing) to utilize appropriate messaging platforms content and stories from each campaign

Qualifications

• Ideally years of successful related marketing experience preferably in the Tech BB environment
• Resultsdriven marketer with a proven ability to deliver commitments on time while achieving or exceeding business goals
• Ability to execute tactically with crossfunctional teams to meet business objectives and influence coworkers while fostering strong working relationships
• Ability to work with people at different levels of an organization including sales & and marketing management as well as customers
• Digital marketing skills (Paid Media Social Media)
• Objectivity and openness to others views continuously build a positive team spirit
• Initiative a sense of urgency and can do attitude enthusiasm for challenges and a strong work ethic
• Excellent verbal and written presentation skills
• English language required