Regional marketing specialist

What your day will look like • Develop and execute go-to-market strategy for certain industries within the Americas region • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy