Digital Analyst

Brandwidth is a digital customer experience agency, established for 21 years and part of the Next15 Communications group, a UK PLC with a global footprint across 50 offices in 15 countries. We help brands grow by redefining and accelerating the digital customer experience, creating rapid value and enabling future digital business.

Role overview

As a Digital Analyst at Brandwidth, you will help shape our clients' digital strategies by harnessing the power of web analytics. You will develop and lead web analytics strategies, collect empirical data, create insightful reporting dashboards, implement tagging plans, and conduct multivariate testing to enhance digital performance.

You will be reporting to the Head Of Analytics Team.

As a Digital Analyst at Brandwidth, you will:

• Develop and lead web analytics strategies, identifying opportunities for enhancing client web analytics implementations. Present your findings and recommendations to senior client partners.
• Use a range of tools, including Google Analytics, Adobe Analytics, and Content Square, to collect empirical data that informs relevant insights.
• Create reporting dashboards using data visualisation tools such as Power BI and Looker Studio, ensuring that data is presented in an easily comprehensible and actionable format.
• Develop tagging plans to capture all relevant data required for analysis. Implement tagging using tools like Adobe Launch and Google Tag Manager.
• Propose and build multivariate testing plans and set up experiments within optimisation platforms to enhance digital performance.

You will bring:

• 2 years of experience as an analyst, working with clients across diverse sectors and platforms.
• Experience using Google or Adobe Analytics and Tag Managers for data collection and analysis.
• The ability to create comprehensive 360-degree data-driven strategies aligned with focused KPIs that reflect the interconnected nature of clients' digital ecosystems and goals.
• Experience in building, scrutinising, and visualising results within platforms, with an emphasis on expertise in Looker Studio.
• Familiarity with SQL or BigQuery is desirable and can be considered an asset.

And in return, Brandwidth offers:

• Unlimited Holiday
• Flexible, hybrid working
• Annual bonus scheme
• Matched contribution Pension Plan to 8%
• Private Medical Insurance
• Death in Service and Life Assurance
• Enhanced Maternity & Paternity
• Pre-tax workplace nursery funding
• Season Ticket Loans and Cycle Scheme
• Mental Health well-being services
• Gym Membership discounts
• Perks Programme (inc. well-known energy, retail, and health)
• Up to 40% off a new electric car

Brandwidth recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.

As a growing, global company, we focus on fairness and inclusion, ensuring that merit, competence and potential are the basis for all decisions about recruitment, development and appraisals. Brandwidth takes pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.