Content Marketing Specialist

Job Summary:

The Content Marketing Specialist is responsible for supporting the Chief Marketing Officer in creating, editing, optimizing, and strategizing the direction of a company s They re tasked with ensuring content regardless of its form is interesting, relevant, and

Supervisory Responsibilities:

• None
  

Duties/Responsibilities:

• Create Bi-Monthly Emails email marketing campaigns, project, and announcements
  
• Measure and optimize web/social/email content on an ongoing basis
  
• Create and maintain consistent social media posts; Facebook, IG, LinkedIn
  
• Edit and create videos for social media and YouTube
  
• Maintain and track all works:graphics, photography, video in shared environments
  
• Maintain website(s) and design as well as develop SEO content
  
• Maintain and update all marketing materials for correctness, usage, facts, and style
  
• Run monthly reports on customer opportunities, sold and inactive
  
• Create and manage Google Ad Word/Shopping Ads
  
• Run monthly reports on Google Ad Word/Shopping Ads, Google Analytics, and (current CRM)
  

Required Skills/Abilities:

• Expert in Photoshop, Illustrator, Adobe Suite
  
• Expert in Word, Excel, Acrobat
  
• Expert in Office 365 and Microsoft Teams, Zoom, Outlook
  
• Experience in Email Marketing and constant contact
  
• Familiarity with Google Ad Words Campaigns, Google Analytics, and WordPress
  
• Mac/Apple knowledge preferred
  

Education and Experience:

• Bachelor s Degree in business or related field preferred
  
• 5+ years of proven work in marketing and digital marketing
  

Physical Requirements:

• Must be able to lift to 15 pounds at