Offshore Associate - Digital Marketing

Who We Are

For 20 years, we have been working with organizations large and small to help solve business challenges through We bring a unique combination of engineering and strategy to Make Data Work for
Our clients range from the travel and leisure industry to publishing, retail and The common thread between our clients is their commitment to making data work as seen through their investment in those
We work with large enterprise, cloud-based and marketing technology suites in our quest to solve data challenges for our We have a deep understanding of these solutions so we can help our clients make the most of their investment in an efficient way to have a data-driven

Why Work at Softcrylic?

Softcrylic provides an engaging, team-focused, and rewarding work environment where people are excited about the work they do and passionate about delivering creative solutions to our

Work Timing: 12:00 PM to 9:30 PM IST (Flexible)

Roles and Responsibilities

• Formulate relevant strategies that help Softcrylic generate leads
  
• Monitor Softcrylic s organic reach and provide strategies to improve
  
• Stay updated on the latest SEO trends
  
• Stay updated with major algorithm changes and monitor impact while keeping in mind SEO best practices
  
• Write SEO meta tags for new website pages on
  
• Formulate ideas to improve user experience on the website
  
• Plan and execute strategies for ad campaigns
  
• Prepare ad copy that drives conversions
  
• Monitor ad campaign performance and prepare ad-hoc reports to the stakeholders
  
• Formulate ideas for new content on Softcrylics YouTube channel
  
• Edit videos that are in line with Softcrylics theme for YouTube
  
• Perform Business Development research and report back to stakeholders
  
• Develop blog posts from webinars, videos or presentations to drive content for the website
  
• Monitor comments and traffic on the YouTube channel
  
• Perform keyword research to formulate content around trending topics
  
  

Skills

• Should possess a basic knowledge about the B2B industry and Softcrylic s competitive landscape
  
• Candidate must possess excellent communication and interpersonal skills
  
• Excellent knowledge of digital marketing concepts and best practices is a must
  
• An MBA in Marketing is required
  
• Should know how to write compelling and engaging content
  
• Should have good knowledge of various Digital Marketing platforms such as Google Analytics, Google Ads, SEMRush, Google Search Console, Mailchimp,
  
• Should possess good knowledge of social media platforms, particularly LinkedIn
  
• Must possess good knowledge of video editing and graphic design tools such as Adobe Premiere pro, Adobe After Effects, Adobe Photoshop, Figma
  
• Knowledge of HTML, CSS, and Javascript is a plus