Sr Manager Marketing Research

Job Purpose:

Improve Understanding of the Customers and Markets

Provide media planning, analytics and data support to other marketing verticals

Responsibilities:

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Preparing consumer insight report based on detailed primary research and secondary research for helping management in strategic decision making

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Conceptualizing the consumer insight strategy and plan, managing all the core insight tools and responsible for the relationships with external agencies and vendors

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Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports

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Ensure the conduct of product specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc and forward the same to the respective product head

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Ensure timely preparation of quality research reports for effective decision making

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Timely preparation and submission of various market research reports (customer preferences, market / industry trends, pricing strategies) to the senior management

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Conducting Annual Tracks- like Brand Track, Customer Caps, CSAT - for retails customers and dealers.

Job Requirements:

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Strong understanding of Consumer / Channel partners behavior and marketing

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Hands on exp in Experimental, non-experimental and quasi-experimental research designs

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Good in Sampling theory and practice, Survey research and questionnaire design

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Basics of data processing, tabulation and data management

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Exposure in Fundamentals of inferential statistics, descriptive statistics & qualitative research methods

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Exposure to Usage of Technology to conduct large scale researches

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Experienced in Employee Surveys

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Good in Report writing, ability to give & take effective briefs

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Strong reporting and presentation skills along with probing & interviewing capabilities

Remote Work :

No