Inbound Marketing Specialist (Lead nurturing) - France

Hello!

At Factorial we are looking for our next Inbound Marketing Specialist (Lead nurturing) to help us boost the company s growth in France.

Ready to be part of the challenge?

The Role

Inbound Marketing is the main acquisition channel for Factorial since our foundation. The ideal candidate has a revenue-driven mindset, great copywriting skills and valuable experience in email-marketing.

This is a high-visibility role with significant autonomy, ownership, and a direct impact on revenue.

What will you be doing:

Lead Nurturing Strategy

• Research and understand the challenges faced by our buyer personas
• Define and build the buyer s journey with the French Marketing team.
• Identify opportunities to personalize the lead journey, including audience segmentation, optimal channel, time, and messaging recommendations to drive stronger engagement.
• Work closely with cross-functional teams including product, sales, design, and engineering to build best in class nurturing campaigns.

Lead nurturing Execution

• Be primarily responsible for nurturing campaign setup, content creation and launch - This role will actively work on creating or optimizing new/existing campaigns.
• Create and execute targeted email, web, social, and mobile campaigns that nurture leads and move them through the buyer s journey. Write compelling content for these campaigns (emails, landing pages, ads, and other marketing collateral).
• Develop clear messaging and resulting marketing tactics and materials (e.g. pitch decks, landing pages, website content, and copy) that allow our Sales team to effectively acquire new customers and motivate buyers to consider increases in contract value.
• Increase content consumption and improve Customer Lifetime Value through flawless execution of content marketing campaigns (announcing new content, promoting featured/seasonal content), lifecycle marketing campaigns (welcome/on-boarding programs, re-engagement programs, reacquisition programs), and loyalty programs
• Manage Factorial s prospect and email database, ensuring it is up-to-date for marketing initiatives (deliverability) and compliant with the latest opt-in, privacy, and CAN-SPAM practices

Analytics and report

• Manage campaign budgets and track ROI to ensure efficient use of resources and optimal results.
• Define and deploy hypothesis-based A/B tests
• Develop and deliver lead nurturing metrics with a laser focus on data; analyse campaign performance, assess campaign effectiveness, and recommend improvement to achieve business goals.

Your Profile

• You are a native-level French speaker and fluent in English (both written and spoken)
• You have 5+ years of experience in Email Marketing management with a focus on content, and conversion optimization.
• Excellent communication and copywriting skills.
• You are strategic and analytical - you can recognize key audiences and inflection points within the buying journey and can weave together a cohesive communication framework.
• Experience with marketing automation platforms, such as Marketo, Eloqua, HubSpot and/or Salesforce.
• Basic knowledge of HTML and CSS.
• You have hands-on experience and proven track record of managing all aspects of email campaigns, from creation to delivery.
• You have a proven background in overseeing technical integrations and working with product and development teams to build effective and efficient email campaigns.
• Demonstrates strong collaboration, decision-making, and communication skills.

Bonus Points

• Proven track record in B2B marketing, preferably in technology or SaaS industries
• Entrepreneur mindset - high energy and business hungry
• Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team.

Perks of being part of our team

1. Save expenses with Cobee and get your salary in advance with Payflow
2. Healthy life with a free physiotherapist in the office, Gympass and Alan as private health insurance
3. Language classes with Yolk Academy & Factorial Language exchange
4. Syra and Nora Real Food discounts
5. Breakfast in the office, organic fruit and free caffeine and theine
6. Flexible schedules , pet Friendly and no dress code!

Is this you*?! Come rock the world with us!

About Factorial HR

Factorial is an all-in-one HR Software fast-growing startup founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions.

Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +800 people in Barcelona, Brazil, Mexico, and EEUU offices.

Do you want to know more about us?

We've won awards and received outstanding customer feedback since day one. We closed over 200M$ in funding with top international venture capital firms (Tiger, CRV, Creandum, Point Nine Capital, and K Fund).