Brand Manager - Milnerton

The primary responsibility of this position is to be a brand custodian for overseeing brand-related projects and working closely with marketing teams to execute the projects. The Brand Manager will develop brand strategies for the company and oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. You will typically manage a team that supports their efforts and reports to higher-level marketing staff. The ability to work autonomously, efficiently and in a flexible manner within the marketing team is crucial.

Skills :

• Research and Planning
  • Conduct consumer and market research.
  • Identify how our brand is currently positioned in the market.
  • Design a research-based brand strategy for budget planning.
  • Identify research needs and execute research studies and projects.
  • Analyze research to identify opportunities.
  • Stay current on market trends and competitive activity.
  • Define and manage the brand communication strategy.
• Budgeting and Reporting
  • Revenue Management
  • Cost and Budget Management
  • Driving profit.
  • Focus on aligning all departments on the brand plan.
  • Setting up a brand plan.
  • Reporting on strategies and performance.
  • Measure and report on the success of marketing campaigns.
  • Establish and maintain brand budgets.
  • Make decisions about the cost of branding and analyse trends.
• Marketing and Communication
  • Project manage marketing campaigns against deadlines.
  • Develop and execute marketing campaigns aimed at communicating the brand message.
  • Communicate our brand personality internally and align the company around ideas.
  • Anticipate consumer trends and keep the brand up to date.
  • Define and manage the brand communication strategy.
  • Own the development and messaging of the brand narrative.
  • Create and manage marketing programs and campaigns.
  • Media planning and strategy.
  • Key account marketing management events and advertising.
  • New product launches and marketing launch campaigns.
  • Packaging and advertising for the company.
  • Ensure brand consistency and execution across digital channels.
  • Images and photography briefing and coordinating a shoot or sourcing.
  • Research and store visits.
  • Maintaining a strong working relationship with Sales Team.
  • Working with internal departments for input and buy-in.
  • Liaising with stockists for information for cooperative advertising.
• Departmental and Commercial
  • Strong focus on driving profitability.
  • Strong focus on protecting brand value and building brand value.
  • Focus on cross-departmental alignment and implementation.
  • Implement marketing and commercial strategy.
  • Achieve sales targets through marketing.