Marketing Manager

We are looking for a highly organised, enthusiastic and motivated individual to support our business development and digital marketing operations right across our Digital Enablement & Business Innovation Architecture practice areas. This is an exciting and diverse opportunity to work across several industry verticals and clients.

The role is diverse and the priorities of the role can change quickly depending on developing situations so the ability to be both proactive and reactive is important.

You will be responsible for driving marketing strategy, tactics, campaigns and programs to produce top-line results that raise brand awareness, recognition, and loyalty for the company and the broader offerings. As the Marketing Leader, you will shape and direct the company s go-to-market vision and work cross-functionally to ensure the right mix of offerings, positioning and price. This position is also responsible for planning, organising, staffing, training, and managing all marketing functions to achieve the company s sales, growth and profitability objectives while ensuring consistent marketing messaging and positioning that is consistent with the corporate direction.

Strategic Capabilities

• Spearhead the planning, development and execution of the organization s marketing strategy and go-to-market vision.
• Oversee the implementation of all marketing strategies over the full marketing lifecycle: inclusive of campaign and program design, execution, monitoring, optimization and analysis.
• Deep demand generation focus to strategically grow a customer base and maximise online revenue generation opportunities across multiple channels.
• Increase sales revenue through traditional and digital marketing activities including creative design, content creation and management, marketing automation, customer and campaign analytics, e-commerce, web, search, email, social and mobile marketing.
• Manage the voice of the customer .
• Ability to monitor and interpret competitive research to inform product and service adjustments, as well as opportunity identification.
• Ensure marketing KPIs align with and support both organisational and operational objectives.

Execution Skills

• Possesses exceptional verbal and written communication skills as well as strong and persuasive presentation abilities.
• Ability to network and effectively leverage professional contacts.
• Drives the daily execution and enhancement of the company s overall marketing strategy.
• Exceptional knowledge of marketing principles, techniques, technologies and platforms.
• Thorough knowledge of search ranking, optimisation factors and key algorithm updates.
• Working knowledge of marketing automation, SEO, social and content management tools.
• Deep understanding of CRM and lead management tools.

Requirements

• BA/BS degree or equivalent work experience.
• 3-5 years of B2B marketing experience.
• Verifiable track record of quota attainment and project success.
• Strong leadership and decision-making capabilities.
• Strong written and verbal communication skills.
• Strong organisational skills.