Product Marketing Manager

This is a remote position.

• Create and Drive the Go To Market (GTM) strategy for one or more Spektra Products
  
• Conceptualize and support the development of product videos
  
• Lead social media marketing, paid ads, email campaigns and other digital presence efforts and track results
  
• Develop product messaging that differentiates Spektra products from others in the market.
  
• Drive revenue goals of the Product by customer segment, geographies/markets, and product modules and keep track of the progress.
  
• Rebuild the overall product content and external websites
  
• Develop an approach and guidelines/templates for key marketing tools such as product brochures, product microsites, proposal pitches, and virtual trainings including webinars.
  
• Own and drive analytics for the email marketing, social media marketing and targeting marketing.
  
• Content marketing- Get content distribution effectively using effective channels, referral/influencers programs, social media (LinkedIn, Twitter), etc..
  
• Own and drive creation of collaterals, content, website updates, social media and demos for Spektra products.
  
• Understand market trends and competitors and develop marketing strategies to increase our market presence and penetration
  
• Tradeshow and Event support From creating session presentations to messaging to booth designs.
  
• Spearhead marketing and content creation for conferences, webinars and workshops
  
• Lead the marketing team to generate strong momentum ahead of new product launches
  
• Collaborate with content and design team to ensure high quality marketing results
  
• Support the senior leadership in hiring efforts to grow the product marketing team
  
  

Requirements

• 5+ years of work experience in marketing, with at least 3 years of experience in product marketing for a B2B SaaS company.
  
• Experience with SaaS and data-driven marketing, acquisition marketing or sales strategy.
  
• Exceptional written and verbal communication skills
  
• Understanding of the Cloud Computing Industry
  
• Track record of rolling out successful large scale marketing campaigns
  
• Knowledge of Hub-spot would be a plus