Lead Consumer Insights (m/f/x)

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz.The role

Were hiring a Lead Consumer Insights Manager to be part of a growing global consumer insights team that will work closely with product and business stakeholders to deliver the best possible consumer insights.

You will lead the global quantitative research team that is responsible for developing and running quantitative research of the HelloFresh group, including our ongoing trackers, standardized research programs, strategic business research streams and specific deep dive studies. Your role is essential in driving consumer and customer insights to develop concrete business decisions.

As HelloFresh grows, there is an increasing demand to support new areas of the business and we want to provide best in class methods to answer key business questions. These projects will enable HelloFresh to better understand our customers, exploring new products & categories in order to help us create better experiences and better serve our customers.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.
What youll do


Lead a team of 5 researchers with two direct reports

Drive the development of global quantitative research for the HelloFresh Group

Oversee & optimise the global trackers (Global Brand Tracker, Global Customer Sentiment Tracker)

Provide quantitative expertise (data quality, data interpretation, analysis methods etc.) to drive strategic business decisions

To understand brand funnels, their visualisation and optimisation

Further develop research standards and processes for creative testing, trackers, specific deep dive projects across all areas of the business etc.#

Set up research design, create, programme, and analyse quantitative surveys to gain understanding of consumers and how they connect to our brands.

Expertise in question creation to ensure research objectives are met

Translate research findings into actionable research recommendations.

Communicate results to and interact with relevant stakeholders (global & local) on a regular basis

In-depth statistical analysis (Regression, Max-Diff, Correspondence Analysis etc.)

Work with market research vendors globally.

Ensure data quality of research across the business, guide local teams with data interpretation

What youll bring


MSc in Statistics, Business Administration, Social Sciences, or other related field

>8 years of experience in a market research role that involves hands-on qualitative and quantitative research

Strong analytical, data visualisation & writing skills including the ability to convert quantitative data into actionable insight recommendations for internal and external stakeholders.

Able to coach others with visualisation/data presentation to ensure its actionability

The ability to manage multiple projects simultaneously and meet time-sensitive deadlines

UX research experience is a plus

Expert level proficiency with MS Excel - proven ability to analyze large sets of complex data

Advanced technical skills and experience with Tableau, MySQL, SPSS, SEM (structural equation modelling) tools, Python is a plus, survey software such as QualTrix, Questback, QuestionPro

Strong self-organisation and attention to detail

Comfortable working an agile, cross-functional teams

Highly-driven and self-motivated business professional

What we offer


The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

A vibrant, international environment

A guaranteed steep learning curve & boost for your career

Competitive compensation

Sabbatical policy

Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, discount on the HelloFreshGO vending machines, free German classes, Geek Friday, discounts for our neighboring Fitness Studio & Urban Sports Club, annual budget for training and development initiatives, weekly Yoga Classes etc. )

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Companys commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us onInstagramandLinkedIn