Demand Marketing Associate-2

Accountabilities:


Daily publishing of content across RX websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.
SEO re-optimization (or addition, if its not there). This includes checking for broken links, making sure title and image tags are in place and that agreed key words are being used.
Check on key word performance and general site performance in Google Analytics and report back issues and recommendation to the Regional Demand Marketing team on a weekly basis
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing, performing monthly audits and reviews
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with agreed KPIs.
Accurately update, publish and manage content across Reed Exhibitions event websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.
Test event website on new and various web browsers on a regular basis
Update time references and GDPR requirements in footer of websites or other locations.
Review each page on websites for consistency (fonts, photo sizes, etc.) and usability
Work to provide recommendations to relevant teams, ensuring that best practices are applied, improved and optimised
Work with various RX teams to proactively understand the broader customer journey, ensuring that theres alignment for tracking and messaging (working with the appropriate teams as required)
Other related duties and responsibilities as needed by the business
2-3 years of relevant experience
Great listener, quick thinker, and the ability to work independently and as a team
Bachelors degree preferred or equivalent experience
Strong oral and written communication skills
Strong detail orientation with the ability to follow defined processes
Strong time management skills

Any of the following:

Wordpress
CMS
Linkbuilding
Form creation
Google Analytics
Keyword Research
SEO Audit
HTML
CSS
Javascript




LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact (e-mail removed) or if you are based in the US you may also contact us on 1.855.833.5120.

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