Growth Content Marketing Manager (B2B)

INTRO

As one of the largest entrepreneurship networks globally, Bridge for Billions creates, designs, and manages entrepreneurship programs with foundations, corporations, and public entities that have benefited more than 3000 entrepreneurs in more than 99 countries. Its objective is to facilitate access to entrepreneurial support for all types of entrepreneurs with a common purpose: to boost innovation that solves the problems that truly matter, generate economic growth, and new decent job opportunities.

Bridge for Billions, recognized by Forbes 30 Under 30, Ashoka, and Acumen, has worked with more than 100 organizations such as Coca-Cola, Accenture or BMW, and institutions such as the United Nations in the development of entrepreneurship programs that support diverse entrepreneurs in the creation of innovative solutions for today s most pressing issues.

In 6 years, Bridge has grown to a team of 29 people from 13 nationalities, with headquarters in Madrid, where most of our team is based; an emerging LATAM HQ in Antigua, Guatemala, with a few team members; and a few people based in different places around the world. We will likely end the year 2022 as a team of 40 people.

Tasks

JOB MISSION

We are looking for a Growth Content Marketing Manager(B2B) to lead the development and execution of marketing strategies, working very closely with our business development team. The role includes designing, optimizing, and scaling our B2B Growth Marketing efforts, through lead generation and nurturing, content curation/creation, and sales collaterals.

The role requires exceptional interpersonal skills to work with other teams, ability to analyze strategies and needs, and generate valuable content, this means you re always on the lookout for content gaps that need filling.

ROLES & CONTRIBUTIONS

1. Lead business-to-business marketing (B2B) strategy (20% time):

• Set annual and quarterly goals with the Marketing and Sales team
• Creating and maintaining a streamlined content calendar that keeps the whole team on track.
• Develop the tools and processes needed to monitor the work being done by the B2B Marketing team
• Brainstorming new content ideas alongside the Sales team
• Connect with the other teams, such as the Product, Sales, and Client Relations, to continuously optimize your strategy and make informed decisions.

2. Lead Generation (40% time):

• Evolve our brand narrative to connect with our target audiences and keep the whole team accountable for the correct implementation through all our channels.
• Inspire and direct ideas that lead to involving content across all our channels.
• Unleash a content engine where users help with the content creation.
• Streamline and improve the way our team develops content, with better executions coming out.
• Unleash a content engine where users help with content creation.nt coming out.
• Develop and execute an Advocacy Strategy with our Public Relations Expert and our Social Media Manager.
• Work with Sales to implement new initiatives that generate new leads.

3. Lead nurturing (40% time):

• Success for the role: Responsible for generating valuable content for the deals at stake, depending on the stage of the funnel in which they are.
• Evaluate the CRM and identify the content needs of potential clients depending on the stage of the funnel.
• Design and co-create with Sales different strategies to increase our conversion rate of our leads.
• Support the creation of an Inbound Marketing Strategy by building on the teams capacity.
• Execute multi-format growth tactics that close the gaps in our sales funnel and answer our sales team's needs.
• Support Sales by creating collaterals that help them better explain our value proposition.

Requirements

Hard skills

• Languages: native-like in English and Spanish (we will not make any exceptions here, please refrain from applying if that is not your case).
• Bachelor s degree in Communications, Marketing, Advertising, Public Relations, or equivalent practical experience.
• Excellent copywriting skills in English and Spanish.
• 1-2 years minimum experience in a similar role (preferably in a startup).
• Previous experience or knowledge of the Entrepreneurship Ecosystem (nice to have)

Soft skills

• Not afraid to take on new challenges. Motivated by uncertainty and trying new things.
• Strong project management skills as you ll be working with multiple stakeholders simultaneously.
• Extraordinary attention to detail: you test things yourself before making them public; you dislike when your work has imperfections.
• Problem-solver, self-starter who can be up and running in no time after thorough company onboarding.
• Roll-up sleeves and get work done, even when, at times, it s outside the scope of the job.
• You don't get easily overwhelmed or stuck in planning mode.
• Can break down problems and think critically.
• Resourcefulness and good common sense to approach problems efficiently.

Skills we look for in all Bridge team members:

• Purpose alignment: This position is not just a job but aligns with your purpose, the impact you want to make in this world, and who you want to become.
• Values Alignment: You embody our 4 team values: Courage, Grit, Empathy, and Gumption.
• You have a start-up mindset highly collaborative with an entrepreneurial, roll-up-your-sleeves attitude. You re not afraid to be responsible for the outcomes of your work and work independently when required.
• You take the initiative, are results-driven, and show empathy in all your interactions with team members, entrepreneurs, mentors, and partners.
• You have powerful emotional intelligence that allows you to quickly understand people s needs and expectations and develop trust, engagement, and commitment in your relationships.
• Passion for your work and lifelong learning.
• Growth mindset and resilience to overcome challenges, understanding that systemic change requires hard work.
• Able to juggle many responsibilities and prioritize own workload.

Benefits

RECRUITMENT PROCESS

• Once you apply and we review your application, we will send you a quick Typeform to complete so we know we re aligned on the basics and logistics of the role.
• If we are, we ll invite you to a 1st 30-minute check-in just to explain a bit more about the process and get to know each other a little better.
• If there s a match, we will send you a practical challenge to be resolved within three days (it can vary depending on the position you re applying for)
• We ll review your practical challenge, and if it meets the goals, we will invite you to a Technical Interview where we will go over the challenge and talk more about your hard skills.
• If everything goes well, we will invite you to a Mutual Interview, a shared space where you will be able to ask us anything you want to make sure Bridge for Billions is where you want to take your next professional step!
• After we ask you for two references and with your permission, we will reach out to them with a couple of questions.
• We will send you an offer.

OFFER AND LOCATION

Transparent salaries and fair compensation structure, mid-range for the social sector:

• Compensation of 29,000 - 31,000 per year, depending on profile.
• $200 Referral Bonus. If you bring someone you know to the team you will get $100 bonus at hire + $100 additional after 6 months
• Location: Madrid
• Start date: as soon as we find the right person.
• Full time position.

OTHER BENEFITS:

Impact & Team

• A real vision for systemic change in the entrepreneurship sector, to make it more equitable, inclusive and efficient.
• Work on something that matters, and contribute to helping thousands of entrepreneurs from all over the world. The chance to shape the company by taking on a key role in a booming social enterprise.
• An international dynamic team of young professionals with lots of passion and a clear vision.
• Co-created values, a compass to achieve our mission: Gumption, Courage, Grit and Empathy.
• Check out Bridge team members reviews on Glassdoor.

Growth

• 4-day company retreats once or twice a year paid for by the company. Fundamental in our culture, they help us align, grow in leadership, tackle big topics and bond as a team, and they re led by external and experienced coaches and facilitators.
• Learning budget based on specific need or opportunity (examples: team members have accessed backend bootcamp, leadership trainings or facilitation trainings).
• Big feedforward and feedback culture. Monthly one-on-ones with your team lead to help you grow and in-depth individual and peer-reviews 4 times per year.
• Team members are encouraged to give talks, and give/receive internal training.

Wellbeing & Paid Time Off

• 22 days of vacation with flexibility to go above, plus local public holidays. Choose your public holidays between the country you re based in and the country you re from we know you may want to celebrate the special days from your country of origin!
• Access to Spill, emotional support service to take care of your mental health where you can chat with therapists on demand.
• Health Insurance bonus of $60/month added to your salary.

Materials, Flexibility & Remote Work

• We will provide you with a second-hand Macbook computer bought from our friends at Backmarket or equivalent so you can do your best work while preventing e-waste.
• Flexible working hours and remote days.
• If you re based in Madrid we have a great office in the city center with lots of light, big screens and a huge terrace. We love to grab lunch together and talk about life s silly and deeper things.