Head of Conversion (f/m/d)

We are looking for

Our first Head of Conversion (f/m/d) to help track and convert visitors to our Website into long-term happy customers.

Your mission

In this role you will have direct impact on our most important KPI: revenue. You will:

• Be responsible for the user acquisition process from website visitor to retained customers

• Oversee the following KPIs:

  • Conversion rate 1 (Signup): website visitor to contact data (most important: phone number)
  • Conversion rate 2 (Onboarding): contact data to retained customers

• Revenue per case (oversight of this KPI will be managed in collaboration with the tax team)

• Own and manage all user acquisition initiatives concerning conversion

• Optimize conversion on landing page, signup flow, onboarding

• Optimize revenue per case

• Define goals / OKRs, report directly to the CEO

• Have very close communication with marketing team (lead / traffic generation) and tax operations team

• Set up and monitor proper end-to-end tracking and reporting

• Drive progress with experiments (user interviews, A/B tests etc.)

• Set up, manage and develop a team

Your dedicated team will include:

• 1x PM
• 1x Design
• 1x Copy
• 1-2x Dev

Your profile

• Experienced leader with positions in high growth environments
• Strong background in product development
• Experience / knowledge in growth marketing
• Fluency in both English and German

Why us?

• Join an experienced founding team and an open feedback culture across all departments
• Making a true impact in the fintech industry
• Challenge and develop your professional skills by owning a breadth of responsibilities, creating a steep learning curve from day one

Corporate benefits

Additional Benefits: 30 vacation days + flexible working hours, min 80% mobile work allowance, Company pension scheme, Discounts at 1500+ shops and services, strongly subsidized gym membership, Job Bike