SEO Specialist

• Develop optimization strategies that increase the companys search engine results rankings
  
• Research SEO keywords to use throughout the companys website and marketing materials
  
• Set measurable goals that demonstrate improvement in marketing efforts
  
• Monitor daily performance metrics to understand SEO strategy performance
  
• Efficiently communicate with other marketing professionals to align goals
  
• Collaborate with others within the marketing department to manage SEO strategy
  
• Write compelling and high-quality website content, including blog posts and page descriptions
  
• Update content and website links for maximum optimization and search engine rankings
  
• Promoting products, services and content over social media, in a way that is consistent with an organizations brand and social media strategy.
  

Requirements

• Two to three years of experience in successfully developing and executing SEO campaigns
  
• Understanding of search engine algorithms and ranking methods
  
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  
• Knowledge of keyword research and data mining tools
  
• Able to complete competitive analysis of other companies within the industry
  
• Excellent written and verbal communication skills (email, phone, etc.)
  
• Comfortable analyzing high volumes of data on a daily basis
  
• Familiarity with WordPress or other content management systems
  
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus