Specialist - Digital Analytics

Key Responsibilites: Evaluate site performance, analyse web analytics, and manage the tracking and reporting of deliverables. Analyse campaign performance and deliver actionable insights to optimise campaign strategy and increase ROI. Work closely with internal and cross-discipline project teams and stakeholders, facilitating data integration for effective decision-making. Deliver creative analytics solutions and tools for campaigns and objectives and improve the process of digital analytics within financial constraints. Implement a digital framework for exploratory analysis of data, building better decision-making systems. Work with the data architecture team in developing a measurement and accountability plan for maintaining data integrity. Design and implement digital analytics systems and setup procedures and methodologies to gather and interpret data. Work closely with clients and respective team members from various disciplines within the organisation (media, creative, account management, customer insight, trends) to optimise and coordinate campaign strategies. Work with the data solutions team to deliver quality analysis, drive data innovation, and define key performance indicators (KPIs). Requirements: Experience in sharing knowledge of online marketing trends and opportunities that translate into competitive advantages for the organisation; increasing traffic and customer engagement. Experience in A/B testing hypotheses, understanding statistical concepts, and ability to present insights to stakeholders. Excellent relationship-building and interpersonal skills; ability to identify new opportunities and strategies for analytical practices. Knowledge of predictive analysis; ability to transfer data into actionable insights and present the findings to stakeholders and management. Understand market behaviour; experience in optimising campaigns by relevant KPIs, such as CTR and CPA. Understanding of performance marketing channels Strong analytical mind-set with experience in data analysis and data visualisation Preferred Qualifications & Skills: A Master s degree in Marketing, Mathematics, Computer Science, Economics, or Business Administration is preferred 3+ years of experience in Marketing or Web Analysis Strong background in Google Analytics, and other social media platforms analytics. Experience in Business Intelligence tools like Tableau and Power BI Knowledge of cloud tools like Google Cloud Platform and AWS Excellent written and verbal skills, and ability to multitask coordination of multiple projects "Key Responsibilites: Evaluate site performance, analyse web analytics, and manage the tracking and reporting of deliverables. Analyse campaign performance and deliver actionable insights to optimise campaign strategy and increase ROI. Work closely with internal and cross-discipline project teams and stakeholders, facilitating data integration for effective decision-making. Deliver creative analytics solutions and tools for campaigns and objectives and improve the process of digital analytics within financial constraints. Implement a digital framework for exploratory analysis of data, building better decision-making systems. Work with the data architecture team in developing a measurement and accountability plan for maintaining data integrity. Design and implement digital analytics systems and setup procedures and methodologies to gather and interpret data. Work closely with clients and respective team members from various disciplines within the organisation (media, creative, account management, customer insight, trends) to optimise and coordinate campaign strategies. Work with the data solutions team to deliver quality analysis, drive data innovation, and define key performance indicators (KPIs). Requirements: Experience in sharing knowledge of online marketing trends and opportunities that translate into competitive advantages for the organisation; increasing traffic and customer engagement. Experience in A/B testing hypotheses, understanding statistical concepts, and ability to present insights to stakeholders. Excellent relationship-building and interpersonal skills; ability to identify new opportunities and strategies for analytical practices. Knowledge of predictive analysis; ability to transfer data into actionable insights and present the findings to stakeholders and management. Understand market behaviour; experience in optimising campaigns by relevant KPIs, such as CTR and CPA. Understanding of performance marketing channels Strong analytical mind-set with experience in data analysis and data visualisation Preferred Qualifications & Skills: A Master s degree in Marketing, Mathematics, Computer Science, Economics, or Business Administration is preferred 3+ years of experience in Marketing or Web Analysis Strong background in Google Analytics, and other social media platforms analytics. Experience in Business Intelligence tools like Tableau and Power BI Knowledge of cloud tools like Google Cloud Platform and AWS Excellent written and verbal skills, and ability to multitask coordination of multiple projects "