Marketing Operations Manager
Posted on :
21-10-2022
Employer Active
1 Vacancy
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Jobs by Experience
5+ years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
21-10-2022
Job Description
Req ID : 1640195
This is a remote position.
About the Client:
Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.
This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.
Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who s who of Silicon Valley Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series funding round led by Accel-KKR, a leading technology-focused investment firm.
Job Summary:
The Marketing Operations Manager will partner with Marketing and other teams to improve the Marketing Client lifecycle, drive efficiencies, and deliver top-level customer experience. You will own the overall Marketing Client lifecycle strategy from visitor to Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) for Customer acquisition and help drive and nurture success in partnership with Sales.
The Marketing Operations Manager will also be a key advocate for our Marketing technology needs and lead the sharing of those needs with our technology teams. The successful candidate is expected to support US working hours.
Responsibilities:
- Partner with key leaders across the Marketing, Sales, and Customer Success teams to deliver on the strategic goals of the Marketing organization.
- Support key operational processes, including lead scoring, distribution, management & strategy, attribution processes, ABM, and outbound marketing efforts.
- You will partner closely with the Marketing leadership and Revenue Operations leadership team to build scalable processes to address any challenges in the Marketing lifecycle process to improve organizational efficacy.
- Help to optimize marketing training programs to deliver effective onboarding and drive ongoing Marketing productivity improvements.
- As a trusted partner for your Marketing teams, you will be expected to help them to achieve and exceed delivery targets.
- You will work closely with Sales, Marketing, Product, and Revenue Operations to deliver optimal solutions and enhance processes in the entire Customer lifecycle.
- Understand the Marketing technology stack and address any gaps by building business cases, and business requirements, and leading the delivery of key technology to the stack.
- You will become an SME in our product features, marketing programs, and applications to ensure they support our Marketing needs.
- You will enhance the Marketing team s communication strategy by building a program for the Voice of the Customer.
- You will stay current on all company product lines, competitive products, and new trends in Marketing technology.
Requirements
- At least 7 years of Marketing or Marketing Operations experience building out a Marketing Operations function
- Passion for data-driven decisions and influencing technical and non-technical audiences
- Must have a positive attitude
- Excellent interpersonal, verbal, and written communication skills with multiple levels from executive to user. High personal ethics
- Previous experience with B2B Marketing
- Previous SaaS experience
- Knowledge in building out Marketing tech stack including new workflows to improve automation and prospect / customer experience
- Marketing CRM (e.g., Hubspot, Marketo, Eloqua, Pardot, etc.)
- Sales CRM (e.g., Hubspot, Salesforce etc.)
- Google Analytics
- Marketing, Sales, Operations, or related experience.
- Must have Fiber Optic internet with at least 25 Mbps bandwidth
- Must have a backup desktop or laptop with the latest OS
- Must be able to work from11PM-8AM
Benefits
WHAT WE OFFER:
Great Place to Work-Certified Company
Premium HMO
Holistic employee experience
Permanent work from home
Rewards and incentives
Monthly engagement activities
Career advancement opportunities
Paid referral program
At least 7 years of Marketing or Marketing Operations experience building out a Marketing Operations function Passion for data-driven decisions and influencing technical and non-technical audiences Must have a positive attitude Excellent interpersonal, verbal, and written communication skills with multiple levels from executive to user. High personal ethics Previous experience with B2B Marketing Previous experience Knowledge in building out Marketing tech stack including new workflows to improve automation and prospect / customer experience Marketing CRM (e.g., Hubspot, Marketo, Eloqua, Pardot, etc.) Sales CRM (e.g., Hubspot, Salesforce etc.) Google Analytics Marketing, Sales, Operations, or related experience. Must have Fiber Optic internet with at least 25 Mbps bandwidth Must have a backup desktop or laptop with the latest OS Must be able to work from 11PM-8AM
Employment Type
Full Time
Key Skills
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