BRAND MANAGER - FMCG
Posted on :
24-09-2022
Employer Active
1 Vacancy
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Jobs by Experience
7 - 8 years
Monthly Salary
KWD 1 - 100
Nationality
Any Nationality
Gender
N/A
Vacancy
1 Vacancy
Posted on :
24-09-2022
Job Description
- Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.
- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including the development of a consistent message integrated across all programs, promotions, products, and services.
- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels
- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs.
- Be the visible voice and advocate for the end user within the organization.
- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.
- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services.
- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities.
Employment Type
Full Time
Company Industry
Department / Functional Area
Key Skills
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