Lead Digital Media Planning & Buying Officer
Posted on :
26-08-2022
Employer Active
1 Vacancy
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Job Description
Req ID : 1466448
- In collaboration with Manager – Media Planning and Buying Strategy, responsible to develop the media plans (offline/online) of Qatar Airways, set all appropriate KPIs, metrics, make the necessary booking and supervise its effective implementation to ensure optimum success.
- Ensure high brand reputation and image for Qatar Airways in global markets and among global media stakeholders and potential vendors.
- Have good knowledge in reading and assessing markets trends, media research, target audience analysis and behaviour
- Have strong knowledge and familiarities with media ratings and benchmarking to ensure appropriate set of KPIs and metrics
- Develop and run media plans and initiatives in the proper languages in each market in alignment with pre-set return on investment (ROI).
- Plan, book and optimize digital campaigns to ensure high level of brand engagement and performance.
- Ensure proper recording of actual media spend per campaign per month.
Employment Type
Full Time
Department / Functional Area
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